Domino has reportedly closed its last store in Italy after locals shunned the store in favor of their pizza.
The American brand after he spent seven years trying to lure customers away from Italian restaurants.
But they didn't get much more than a slice of action and recently closed the last of their 29 branches to say arrivederci.
The cause of the failure is fierce competition from local pizzerias (responsible for the invention of pizza) across the country.
Rival restaurants are gaining a competitive edge by expanding delivery services, as the Covid pandemic hit is also believed to be a factor.
Domino debuted in Italy in 2015 following a franchise agreement with ePizza SpA.
Ultimately, he intended to open 880 Italian stores, as the bosses believed the company's systematic nationwide delivery service would attract attention. Bloombergreports.
But when other pizza makers signed deals with companies like Deliveroo and Just Eat, a spanner was thrown into the business.
In an investor report with Q4 2021 results, ePizza said: increase. The level of competition in the food delivery market has seen both organized chains and "mom&pop" restaurants delivering food, services and restaurants reopening after the pandemic, and consumers making revenge spending. ''
Britain's Domino's Pizza saw its pre-tax profit fall 16% in the first half.
Russia's brutal war on Ukraine has pushed up the cost of raw materials and raised concerns over flour supplies. Despite introducing a delivery charge of up to £2.50, revenue increased 0.2% to £278.3m.
Metro.co.uk has contacted Domino for comment.
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