By making the move from Tesco to Aldi, shopper Victoria Chessum has worked out that she's saving £30 a week on her shopping bill.
But the move wasn't something she saw coming ahead of time - having been a loyal Tesco shopper for years thanks to the ease of reaching the store as well as familiarity with it.
Her decision to switch was, instead, prompted by curiosity after a new store opened.
"If someone had told me I'd be an avid Aldi shopper in 2020, I would have laughed at them," Victoria, who writes for Kent Live, said.
She added: "I made the decision to swap Tesco for Aldi in September last year. I'm now saving a whopping £30 a week on average, which is very good going."
Making the switch
Aldi opened a branch on Dymchurch Road in Hythe in September, and the new store tempted Victoria in.
"I had never felt inclined to visit its former branch in the High Street due to its compact car park, that, and the pay and display really put me off," she explained.
"With a level of intrigue, I decided to head to the new glass-fronted store to see what all the fuss was about."
Her normal supermarket bill came to £80 to £100 a week in Tesco - including ingredients for meals, food for her two dogs, toiletries and beauty products.
And it was availability - rather than price - that worried her the most.
"I was more concerned as to whether I could get everything I needed under one roof," Victoria said.
"I had tried the new Lidl in Hawkinge when it opened in 2018, and despite rating its bakery, I wasn't able to get everything on my shopping list, which forced a supplementary visit to Tesco afterwards."
But her experience at Aldi was quite different.
"On my first shop at Aldi, my partner and I spent about £70 - and we did get everything we had set out to buy," Victoria said.
"When looking at the receipt, it was the Bargain Buys aisle that had totted our shop up around £10 or so more than it needed to be."
And price wasn't the only thing that impressed her.
"We also realised that the use by dates on our food lasted longer, which meant that we used everything up before they went off," she said.
"Reducing any waste has got to be a good thing, that, and we rated the quality of non-branded items.
"So, the following week we decided to head back."
The savings they're making on the basics, also means that Victoria has been able to experiment with some of the other things on offer at Aldi - especially as brands she was familiar with weren't always on the shelf.
"Aldi's Lacura toiletries label offers some of the nicest smelling shower gel for under £1," she said.
"It has a same likeness to Dove, which often sets you back £1.50 to £2, depending on the size of the bottle and the offer on at the time."
She's also impressed with the booze on offer.
"Aldi has particularly ticked boxes in the alcohol department with both variety and price," Victoria said.
"I also rate its own-brand fabric conditioner, which smells just as fresh as big household names such as Comfort.
"No1 candles, which look like luxury Jo Malone equivalents, are also under £10 and smell amazing."
Overall, Victoria said the experience - and savings - means that she's more than happy to keep going back.
"I'm no preacher, and nine times out of 10 shoppers will stick to what they know, or whatever is part of their routine," she said.
"But it is January, and it's often a time where people will be dwelling on their bank balance and looking at ways of tightening the purse strings.
"I never thought I'd bother going all the way to Hythe each week when I can't stand food shopping as it is, but here I am, a changed woman.
"By pocketing the extra £30 a week, I'm saving £1,560 per year.
"That's enough for a decent holiday abroad, or a substantial amount towards a mortgage or rent."