THE next time you stock up at the supermarket, fill your trolley with the nation’s champion items.
Give your family shop that winning feeling by packing in some of the star names from the 2021 Product Of The Year awards.
Voted for by more than 10,000 consumers, the awards go to the most innovative products British shoppers can buy.
You can find all the winners on this page and each is listed with its recommended price.
I have also found where you can buy some of them for less, highlighting the best prices on these award items this week.
To pick these winners out from the packed shelves next time you head to the shops, look out for the red Product Of The Year logo.
What's in the bag
Vanish Oxi Action Urine Destroyer spray, 500ml, £5.99
Comfort Perfume Deluxe Coco Fantasy ultra-concentrated fabric conditioner, 58 washes, £5.50 (£5 at Morrisons)
Batchelors Big Super Noodles range, £1.39 for a 100g pot (currently 70p at Morrisons)
Sheba Fine Flakes in gravy, 12 x 85g, £5.62 (£4 at Morrisons)
The Rollo Hybrid Duo and Rollo Hybrid Duo Plus mattress both won their categories. Usual prices for a single start at £420 for the Duo, £490 for the Duo Plus, available at Bensons, and currently with great savings
Always Discreet Boutique pads, pack of ten, £1.99
Mr Kipling Signature Collection including deluxe Millionaire Whirls, £2.25 (£2 at Iceland)
H2O e3 Cleaning System, £119.99
Good Earth Kombucha tea drink, 275ml, £2.30
Starbucks by Nespresso coffee capsules range, £3.30 for a pack of ten capsules (£3 at Morrisons)
Strongbow Rosé cider, 4x400ml, £5 ( £4.75 at Tesco)
Aptamil Profuturo follow-on milk, 800g, £14.99
Aptamil Organic follow-on milk, 800g, £13.50
Graze Super Snackers cereal bars, 4 x 23g, £2 (currently £1.50 down from £2 at Morrisons)
Palmolive Naturals range shower gel, £1.50 for a 500ml bottle
Pampers Active Fit taped nappies, 32 nappies, £8 (two for £11 at Morrisons, or buy a 60 pack there, down from £12 to £5.99 until Sunday)
Persil liquid laundry detergent, 38 washes, £5
King C Gillette men’s double edge safety razor, including five blades, £20
Andrex Classic Clean toilet tissue, £4.95 for nine rolls (£4 at Morrisons)
Echo Falls Blueberry & Hibiscus Rosé Seltzer, £1.80 for a 250ml can
Herbalife Nutrition Tri Blend Select, protein shake mix 600g (15 servings), £45.75
Smashed pale ale, 330ml can, £1.99 (£5.50 for a pack of four at Sainsbury’s)
Mr Kipling Minis range, £1.99 for a pack of nine mini cakes (£1.50 at Morrisons)
Arctic Coffee Café Latte, £1.99 for a litre.
Nando’s Garlic Perinaise Peri-Peri Mayonnaise,£1.75 for a 265g bottle (currently £1.41 at Waitrose)
Arla Lacto Free organic semi- skimmed milk drink, 1l, £1.60 (currently £1.30 at Sainsbury’s)
Cathedral City Sandwich Slices, £1.50 for six slices (currently £1.25, saving 25p, at Sainsbury’s)
Bisto Southern Style gravy granules, 170g, £1.85 (£1 at Morrisons)
Nicky Defend hand towels, pack of 100, £2.50 (£2 at Sainsbury’s)
Birds Eye Green Cuisine Chicken-Free Dippers, 220g, £2.50 (£2 at Asda)
Costa instant coffee with finely ground beans (smooth medium roast), 100g, £5.50 (£3 at Asda)
Nordic Spirit, £6.50 for 20 nicotine pouches
Win a huge goody bag
We have teamed up with Product Of The Year to give 50 readers the opportunity to win a goody bag worth more than £200, featuring a selection of its tasty 2021 line-up.
For the chance to win, just tell us . . .
What colour is the 2021 Product Of The Year logo?
Send your entry, address and mobile number to Product Of The Year, 93 Newman Street, London, W1T 3EZ. Or email [email protected] theyear.co.uk.
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