President Donald Trump and his daughter and adviser Ivanka Trump have been accused of violating ethical guidelines for sharing pictures of themselves with Goya Foods products.

Ivanka tweeted a picture of herself holding a tin of black beans with the caption ‘If it’s Goya, it has to be good’ in English and Spanish.

Mr Trump followed it up with an Instagram post of himself with two thumbs up next to a range of Goya products.

With both Trumps having been accused of breaking federal ethics rules in their endorsements of the brands, and with talk of a Goya boycott on social media, here’s what you need to know about where the Trumps’ support for Goya Foods stems from…

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What has Goya Foods got to do with the Trumps?

It all started when Robert Unanue, CEO of Goya Foods – a popular brand in Latin American households – praised Trump, whose key campaign promises in 2016 included that he would build a wall along the American and Mexican border and force Mexico to pay for it.

Unanue said in a speech on July 9 at the White House Rose Garden: ‘We are all truly blessed … to have a leader like President Trump who is a builder.

‘We have an incredible builder, and we pray. We pray for our leadership, our president.’

This led to #Goyaway trending on social media, with prominent congresswoman and New York-born Puerto Rican Alexandria Ocasio-Cortez sharing a picture of Unanue during his speech, tweeting: ‘Oh look, it’s the sound of me Googling “how to make your own Adobo”‘.

Julián Castro, former Housing and Urban Development Secretary, went a little further and openly suggested people boycot Goya products.

He shared a video of Unanue’s speech and tweeted: ‘[email protected] has been a staple of so many Latino households for generations.

‘Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway’

The president, who once described Mexican immigrants as ‘rapists’, has not been hugely popular with Latin people.

Unanue spoke at the White House as part of Mr Trump’s Hispanic Prosperity Initiative, which is aimed at boosting access to economic and educational opportunities among Hispanic Americans.

Since the speech, Mr Trump and his daughter Ivanka have since been pictured posing next to Goya products.

The pictures could well be in violation of federal ethics rules, with The United States Office of Government Ethics’ guidelines on endorsements reading: ‘Executive branch employees may not use their Government positions to suggest that the agency or any part of the executive branch endorses an organization (including a nonprofit organization), product, service, or person.’

The White House has however supported Ivanka’s post, with a spokesperson saying: ‘Only the media and the cancel culture movement would criticize Ivanka for showing her personal support for a company that has been unfairly mocked, boycotted and ridiculed for supporting this administration – one that has consistently fought for and delivered for the Hispanic community.

‘Ivanka is proud of this strong, Hispanic-owned business with deep roots in the US and has every right to express her personal support.’

However, former director of the Office of Government Ethics Walter Shaub said the president’s photo of himself with Goya products was effectively ‘an official campaign by the Trump administration to support Goya, making it all the more clear that Ivanka’s tweet was a violation of the misuse of position regulations’.

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