A certain section of the travelling Everton support made themselves very clear before kick off at the Brentford Community Stadium.
As Marcel Brands and Bill Kenwright were taking to their seats at the back of the stand opposite the away section, the large slogan could clearly be seen.
They might have known it was coming.
After all, it had been shared pretty widely on social media in the 24 hours before Everton's most recent match.
But perhaps the words ring even more true after what proved to be another dismal defeat on the road.
It read: "We demand Nil Satis Nisi Optimum, it's about time our club did too."
Can those players who took to the pitch on Sunday afternoon realistically say they lived up to the expectation of supporters?
A couple were better than others of course, as is always the case. But in general this was a performance that fits right into the previous defeats that have come beforehand.
Vote for your Everton man of the match HERE
Tepid. Lacklustre. Toothless. Gutless. Pathetic. Disheartening. Grim.
Those words can all be used to describe so many of Everton's recent performances.
There just seems to be nothing about this side at the minute.
Fans understand there's injury problems, they can see that the quality of the side is severely affected by key players not being available to Rafa Benitez.
That's all well and good, but it's no excuse to them. When they see such a nothing performance from those wearing the royal blue, then they have every right to be angry and frustrated.
Everton will face bigger tests than Brentford over the course of the coming weeks. Liverpool, Arsenal, Crystal Palace, Chelsea and Leicester City are all on the horizon.
They will not be easy matches and it's obvious to say that there needs to be a reaction.
That should have happened a long time ago, however. The Blues should not be in the position they currently find themselves, injuries or not.
Fans keep seeing their players take to the pitch but show a lack of effort, fight, desire, passion and general ability to be able to break sides down.
Everton haven't scored a goal in almost a month. They are now without a win for over two months.
Even forgetting the motto that is quoted on that banner for a second, that's unacceptable. It's disgraceful.
READ MORE: Everton player ratings as entire team dreadful but two abysmal at Brentford
The Blues again hardly looked like scoring throughout the 90 minutes at Brentford this afternoon.
Granted they looked a tiny bit more vibrant in the second half, but that really is not saying much.
Those supporters in the corner of the stadium battled the elements to make it down to London for this game, so they could stand there in the freezing cold and watch their players lumber about aimlessly against a newly-promoted side.
That's nothing against the hosts, but realistically they didn't create much either. In a tepid match, they got the one opportunity and grabbed it with both hands.
Get all the latest match reaction, stadium news, transfer talk and more.
We'll have all the latest Everton updates as well as comment and analysis straight to your inbox every day with our FREE email newsletter.
Sign up here - it only takes a few seconds!
Everton at the minute are lacking in every single department. You can't blame that on just injuries, or recruitment, or anything that has come previously.
The players went over to the fans at the end of the match in what seemed an act of apology, to be berated by those who had stayed behind to boo another dreadful defeat.
Essentially, saying sorry is useless. The usual rallying cry that will come before the Merseyside Derby is useless.
The club knows what the fans want to see, that banner made it perfectly clear.
But, yet again, they've been hugely let down.