The Championship transfer window is officially open and a summer of toing and froing at the virtual negotiation table is now underway.
Of course, the rumour mill turns freely throughout the season but the opening of the transfer window usually signals the start of an avalanche of transfer rumours.
This summer’s first day has been no different and below we run you through all the big headlines.
Derby County to rival Cardiff for Moore
Derby County are one of a number of Championship clubs to have reportedly 'held talks' with Wigan Athletic striker Kieffer Moore and his representatives.
Queens Park Rangers, Cardiff City, Stoke City, Preston North End, Middlesbrough and Millwall are also reported to be interested in the 27-year-old Welsh international.
The report from the Northern ECHO claims that Moore, who has two years to run on his contract at Wigan, is valued at £2m.
We revealed Moore is the Bluebirds' No.1 transfer target this summer.
Former Cardiff City striker to be let go by West Brom
The Telegraph report that West Brom are willing to cut their losses with former Cardiff City striker Kenneth Zohore and will also listen to offers for Kieran Gibbs and Oliver Burke.
The Bluebirds thought they had struck an excellent deal with the Baggies when they managed to get £8m for the sale of the striker.
Zohore had a torrid year at The Hawthorns, scoring only three goals, two of which came from the penalty spot, and played just 50 minutes of Championship football after January.
Slaven Bilic is now keen to trim his squad as he looks to bolster his options for a campaign in the Premier League, with Jonathan Leko and Sam Field also said to be up for sale.
West Brom are hoping to fill Gibbs' void by signing Antonee Robinson from WIgan.
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Newcastle United want Woodman sale
Newcastle United are reportedly hopeful of selling Freddie Woodman this summer, rather than the loan deal Swansea City were hopeful of securing.
Woodman was a superb addition to Steve Cooper's squad this season and it is understood the Liberty Stadium outfit want the goalkeeper back on loan next term.
However, Sun journalist Alan Nixon has claimed the Toon would prefer Woodman to be sold this summer, an option which, he says, will not appeal to Swansea.
Palace lead Watkins chase
Crystal Palace are leading the race to sign £18million Brentford striker Ollie Watkins this summer.
Watkins scored 25 goals for Brentford last season and has been linked with a move to a host of Premier League clubs over the past few weeks.
But according to The Mirror , the Eagles are ready to trigger the buyout clause in the striker's contract after the Bees failed to clinch promotion to the Premier League.
Boro eyeing Gnanduillet
Middlesbrough are believed to be interested in signing striker Armand Gnanduillet on a free transfer this summer.
A source at the Riverside has told Football Insider that Boro have set their sights on signing the French striker as they look to bolster their attacking options for next season.
The 28-year-old is currently out of contract after he left Blackpool at the start of July and scored 18 times for the League One side last season.