Allan Saint-Maximin is going nowhere in January - if Steve Bruce gets his way when the next transfer window opens.
The French winger has made a fantastic start to the season and after remaining on Tyneside last summer, scouts are now making recommendations for 2022.
The future of Saint-Maximin is vital for Bruce and keeping hold of the former Nice star would be another stern test of his relationship with the powers that be.
Ashley has been known to sanction big sales in January if the price is right with Andy Carroll and Yohan Cabaye infamously sold in the winter window.
When asked about any plans in place to keep Saint-Maximin, Bruce replied: "I haven't even had that conversation.
"And I don't want that conversation as you can imagine.
"Look we don't want to lose our best players.
"Allan is staying fit.
"He's staying fit and well and the decision of putting him down the middle he's enjoyed it immensely.
"He can go both ways, and he's played his fifth game/90 minutes this season.
"That's more than he did the whole of last season."
Saint-Maximin actually laid out his vision for Newcastle last summer when he spoke of trying to get into the top 10 and challenge in the cups.
But just five games in, Newcastle are in the relegation zone and already out of the League Cup.
Bruce, though, is pleased with his contributions and said: "I am delighted with him so for now I am not going to have that conversation with anybody.
"We want to keep our best players."