UFC announcer Bruce Buffer was hailed as a 'fashion icon' after sporting a stunning lilac jacket for his latest masterclass in presenting.
The 63-year-old was on hosting duties at UFC 257 and stole the show in the prelims thanks to his eye-catching floral number.
Fans waiting for the main event of Conor Mcgregor vs Dustin Poirier picked out the Veteran Voice of the Octagon as the early headliner.
NerdyScienceGrl wrote: "I'm excited about the McGregor vs. Poirier fight tonight, but I get more excited about seeing Bruce Buffer’s suits."
Kristijanku added: "When hasn't @brucebuffer looked sharp, the dude is a fashion icon."
Buffer is famed for his outfits - and there is even a Twitter account called Bruce Buffer's Purple Jacket.
And it predictably joined in the fun as the man himself did the honours on Fight Island.
It wrote: "The purple jacket prince lighting up the city of luxury in a Lawless Lilac. Solid trim & bow tie leaving you lusting for a silky left hip turn into a loud, thunderous roar."
And UFC chiefs weren't to be left out, adding: "A historic night requires a historic fit. Bruce Buffer looking as impeccable as ever."
Buffer had teased fans from his dressing room before the event began with a preview of his 'It's time' catchphrase - and revealed he gets in the mood by listening to AC/DC's Thunderstruck before hitting the octagon.
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The American icon is the half-brother of fellow sports-announcing legend Michael Buffer.
The pair are business partners with an estimated combined personal net worth of £312million - Michael £305m and Bruce £7m.
But amazingly they didn't meet until the late 1980s after Bruce saw his more famous sibling on TV and asked his father if they were related.