Disgruntled This Morning viewers have hit out at the show for allowing reporter Alice Beer to expose a loophole in the Eat Out Help Out scheme.
To try and encourage people to get back out there to enjoy a meal and help restaurants across the country, the Government has today (Monday) launched Eat Out to Help Out scheme, which will give get customers a 50% discount on food or non-alcoholic drinks to eat or drink in (up to a maximum of £10 discount per diner) at all participating venues, ranging from independent businesses to big fast-food companies like KFC.
And it was KFC that Alice broadcast from as the scheme launched, and as well as some viewers hitting out at her for not wearing a face mask, others were far from impressed at her making a joke of a potential loophole when it comes to getting takeaways for the discounted price of a sit-in meal.
She said: "If you park the car and go inside and say 'yes I am going to have my takeaway here' and you sit down and as soon as their backs are turned, hoof it back to your car, they're not going to come running after you."
"How can they? They can't manage this, they can't police this, so of course, there are loopholes which I am sure customers will find."
Viewers were angry Alice was 'encouraging' people to take liberties with the scheme which is designed to help businesses.
One ranted: ""@thismorning what is going on with you lot? Are you loophole central these days? How much more advice for skirting the system are you going to give out? @EamonnHolmes @RuthieeL."
And others questioned why she was even at KFC at not an independent business, with one blasting: "promoting “eat out to help out” at a KFC really! There are hundreds of good local independent restaurants to promote and they choose a fast food restaurant."