This Morning viewers were in stitches today as Eamonn Holmes repeatedly said "big black rooster" before asking the difference between a rooster and a cock.

The show's resident vet, Dr Scott, was doing a segment on the show about farmers and their animals, surrounded by lambs and two roosters.

Eamonn asked: "You've got a big black rooster there... In all seriousness, what Dr Scott, is the different between a rooster and a cock?"

Dr Scott pulled a cheeky face before replying: "They're very similar, they're the same really.

Eamonn's insinuation did not go unnoticed by Dr Scott

"Being very careful that we are talking about birds here."

Eamonn chipped in: "I think rooster is a nicer word."

But his filthy mind did not go unnoticed by viewers, who took to Twitter to cringe.

"Is there a reason Eamonn Holmes just said big black roster about three times then COCK on daytime T.V.? Wth #ThisMorning " wrote one.

Eamonn asked the difference between a "big black rooster" and a cock

"Eamonn Holmes a N. Irish man just said cock on telly on Good Friday #ThisMorning," added another.

"Nobody gonna say anything about Eamonn Holmes asking if he saw a “Big Black Rooster” and then IMMEDIATELY asking the difference between a rooster and a cock. Just me? Arite" pondered a third.

The show had a disastrous blunder earlier on when it accidentally broadcast an MPs phone number during her live video link call.

Former EastEnders and Corrie actress Tracy was speaking to hosts Eamonn Holmes and Ruth Langsford on a video chat, and her mobile number was clearly visible at the top of the screen at first.

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Because of this, she suddenly became inundated with constant phone calls which disrupted the interview as every time her phone rang her picture was cut off and a ringing noise was audible.

Ruth and Eamonn battled through the interview, commenting on how many calls she received and presuming it was because she was a busy MP, not realising her phone number had just been made public to millions of viewers.