It sounds like something straight out of a 'Bushtucker Trial' from ITV's hit show I'm A Celebrity...Get Me Out of Here.

But instead of being served up in the Australian jungle it could soon be gracing breakfast tables right here in the UK.

That's right, bread loaves made from actual insects - crickets to be precise - are now a thing, and they taste delicious.

Cheshire-based Roberts is the first major bakery brand in the UK to launch this type of concept.

Limited-edition Crunchy Cricket Loaf has been whipped up in The Exploratory, the firm's innovation and concept kitchen, to celebrate the TV show returning to our screens.

Each loaf contains around 336 crickets, which are dried, ground, mixed with wheat flour and grains and then baked to become tremendously tasty with a crunchy finish.  

The cricket flour is supplied by Eat Grub and sourced from a farm with Grade A BRC food safety certification.

And the unusual loaves will be baked to order depending on popularity.

Senior NPD Technologist Nicole Johnson

Why eat cricket bread?

Roberts’ Crunchy Cricket Loaf contains more protein than standard bread and is also a much more environmentally-friendly and sustainable source of it.

Food experts claim insects can also actually blitz body fat due to being packed with good fatty acids, calcium, iron, vitamin B12 and vitamin C.

In fact, a recent study shows that crickets have antioxidant power five times higher than fresh orange juice. And they’re also low in fat.

They are also said to be good for the gut, to the high levels of chitinous fibre found in their exoskeleton. This helps to increase levels of a metabolic enzyme associated with gut health.

It is the perfect collaboration for the next generation bakery that has already reduced their plastic packaging by more than half and delivered loaves by drone with the 'Bread Arrows.'

The latest recipe was dreamt up by senior NPD technologist Nicole Johnson, from Tarporley, who spent the last year developing the idea.

Head of innovation at Roberts Bakery Alison Ordonez said: "As well as having very strong sustainability and environmental credentials, insects are also seriously tasty and shouldn’t be overlooked as a great recipe ingredient.

"Our Cricket Bread provides consumers with a good source of protein and an easy way to familiarise themselves with insect-based food.

"As the UK’s next generation bakery we work tirelessly to stay at the forefront of food revolution. 

"We’re also passionate about boosting growth in the bread category with relevant, sustainable and interesting bakes. The first-in-the-UK Roberts Cricket Bread is yet another example of this."

The trend has also become popular with A-list celebrities

A growing trend

Insect eating, or entomophagy, is common in much of the world.

The UN estimated last year that at least 2bn people eat insects and more than 1,900 species are used for food.

It’s a particularly popular choice amongst those who want to protect the environment because farming insects uses less land, water and feed than conventional livestock farming.

The trend has also become popular with A-list celebrities with the likes of Nicole Kidman, Angelina Jolie and Zac Efron giving it a try.

Neil Whippey, co-founder at Eat Grub said: “We’ve been importing and selling insects as a food source since 2013, and we’re always excited to work with likeminded manufacturers who are keen to realise their insect-innovations.

"It’s been great to support Roberts in what appears to a UK bakery brand first. What a great way to introduce the joys and benefits of eating insects.”

With more than 130 years of baking history and knowhow Roberts serves all major supermarkets and local convenience stores across the UK.

The family business has 900 employees and is still run by the fourth generation of Roberts.

Head over to Robert's Facebook page to be in with a chance of winning a Crunchy Cricket Loaf for you and your friends to try.  

You can also sign up to try some of Roberts' other 'experimental recipes' at www.robertsbakery.co.uk/the-innovation-centre/