TACO Bell is entering the crowded crispy chicken sandwich market with its own offering - although it’s not really a sandwich.
After the heated debate over whether Chik-fil-A or Popeyes has the best chicken sandwich earlier this year, Taco Bell is joining in - with its own Mexican-inspired spin.
The chain will be trialling the Crispy Tortilla Chicken in Houston, Texas and Dayton, Ohio for now and plans to introduced it nationwide in 2020.
The item is a new twist on their classic taco with all-white meat strips which have been marinated in jalapeño buttermilk and rolled in a crunchy tortilla chip coating.
The strips can be stuffed into a taco and served with a new creamy chilli pepper sauce.
Or you can order the chicken strips without the taco.
The chicken strips will be available at $1.99 (£1.54) for a taco, $2.99 (£2.31) for a 2-piece, $3.99 (£3.09) for a 3-piece, and in $5 (£3.87) and $7 (£5.42) boxes.
According to Taco Bell, its test kitchen created 100 iterations before landing on the perfect crispy chicken recipe.
During the peak of the Popeyes sandwich craze, people reportedly drove to different states in the hope of finding a the product for sale.
For the desperate few, people allegedly sold them on craigslist and one was listed on eBay for $20,000 (£15,000).
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But Popeyes fans celebrated earlier this month when the chain brought back its famous chicken sandwich, three months after it first sold out.
Rival chain Wendy's announced last week that it will give away free food in the US to celebrate its 50th birthday.
And last month, Taco Bell was forced to recall 2.3 million pounds of beef across 21 states amid fears that it might contain metal shavings.