Steve Bruce admits that Newcastle United have left themselves open to criticism after an inept display against Brighton & Hove Albion.
It's now seven Premier League games without a win for United against the Seagulls but they were never in with a shout at St James' Park on Sunday afternoon.
Brighton started and finished the game strongly, and Newcastle didn't manage a shot on target in between.
Social media platforms were swirling with negativity after United lost their first game of the campaign at the hands of a side that scraped off the threat of relegation with only a game to go last term.
When Bruce was asked about the criticism, he said: "I wouldn’t expect anything else.
"We’ve just been beaten badly at home, so we have to accept what’s coming.
"That’s the thing about playing for a big club, you can’t go up and down, but unfortunately in the 15 or 16 months I’ve been here, that seems to happen."
United had gone into the game on a high after beating West Ham in the opening clash of the season before progressing into round three of the League Cup in midweek against Blackburn Rovers.
Bruce reflected: "We’ve gone from having a really decent week where everybody is positive to throwing in a hand grenade-like that."
The Magpies get an opportunity to bounce back with a trip to the Globe Arena on Wednesday against League Two Morecambe with a chance to progress into the last 16 of the competition up for grabs.
Bruce said: "We have to accept what’s coming.
"We have to accept we weren’t good enough, and we have to accept that we were sloppy in our defending and the way we started the game.
"That’s what it is.
"We’ve got another cup tie in the week (at Morecambe), and then we’ll head off to Spurs next weekend.
"We’ll have to go back to the basics."