Simon Cowell has pledged to donate more than £1million to charities affected by the coronavirus.
The music mogul is donating $1.6million of his wealth and has urged other business leaders to do the same in these tough circumstances.
In particular, he is donating to Shooting Star Children's Hospices, a charity he has worked with in the past.
And as he now resides in the States, the 60-year-old is also giving a helping hand to both Feeding Britain and Feeding America.
Writing in The Sun, he said: "I was devastated to learn one of the many charities impacted is Shooting Star Children’s Hospices, a small charity in the south of England I have been lucky to be involved with since 2002, which is a lifeline to 800 families with babies, children and young people suffering the most devastating life-limiting conditions."
He explained Shooting Star had been forced to close one of its two hospice sites and the high street charity shops where it raises funds.
Simon revealed he is donating £500,000 to cover the deficit the charity faces.
He explained he also decided, alongside his team at Syco, to donate £800,000 to be split between Feeding Britain and Feeding America.
He assured readers he did not like celebrities telling people what to do, but he urged people who are in a fortunate financial situation like him, to dig deep into their pockets.
"I know this is a hugely difficult time for so many — worries about family, health, jobs, paying the mortgage and feeding their family are at the forefront of people’s minds.
"But there are still other people in business and in entertainment with resources available, so today it’s those people I’m urging to rise to this enormous challenge," he wrote.
Kind-hearted Simon spoke of sitting with children who know they have just weeks to live, and begged readers to consider how vital the work is that these charities do.
He revealed he has already sought the help of Disney and Marks and Spencer to urge them to donate and creative initiatives to help the small charities who are suffering the most from the coronavirus pandemic.
He also asked for support for key workers, health charities, and people with front-line needs.