Today marks the second day of the Amazon Prime 2021 sale.
Massive discounts have been placed on tens of thousands of items, including popular Amazon devices such as the Alexa, Echo Dot and the Fire TV Stick.
It's the last chance for Prime members to get savings as the event ends tonight at 11.59pm (June 22).
Join Prime or start a 30-day free trial here to participate in Prime Day, get access to fast delivery and enjoy entertainment benefits like Prime Video, Prime Music, and more.
Some of the best-selling categories on Prime Day 2021 so far has been hardware, spirits, skincare and devices.
The day also delivered big sales for small businesses and savings for Prime members.
The Fire TV Stick 4K Ultra HD with Alexa Voice Remote was the most popular item purchased on day one of Prime Day in the UK.
Some of the top-selling products in the UK for day one of Prime Day, excluding Amazon Devices, were the:
The top-selling categories for small and medium-sized businesses in the UK included; exercise and fitness, skincare, lighting, housewares, headphones, linens and wireless accessories.
The top-selling products in the UK from third-party selling partners included:
More customers than last year took advantage of the Prime Day ‘Buy £10, Get £10’ promotion and received their voucher ahead of Prime Day – shop day two deals from small businesses here.
New lightning deals continue today which offer jaw-dropping prices on top-tier brands, categories, and products.
Deals could sell out fast so customers are being urged to check back frequently to find new deals launching throughout the full 48 hours of Prime Day.