Great Britain

Prime Day 2021 - live: The best early Amazon Prime Day deals available now

pThe event will see more than 2 million deals across tech, home appliances, fashion, toys and more/p

The event will see more than 2 million deals across tech, home appliances, fashion, toys and more

Amazon Prime Day 2021 is just around the corner, with just days to go until shoppers can bag some incredible bargains.

This year, the online giant’s shopping event will run from Monday 21 June to Tuesday 22 June, which is a month earlier than its traditional slot. So, now is the time to get your shopping lists ready.

For the uninitiated – but seriously, where have you been? – Prime Day is a two-day online shopping bonanza hosted by Amazon, where you can find a host of competitive deals on big-ticket items from top-rated brands including the retailer’s own products (think Kindles, Fire tablets and the Echo dot) Dyson, Shark, Samsung and even Apple.

While many of the very best offers will be launched over the course of the event, Amazon has already started dropping some early deals that you can take advantage of right now.

So, to help you stay up to date make sure to follow our live coverage here where you’ll find everything from top tips on how to secure the best deals to advice on how to prepare and everything to expect, including the best early offers to snap up. Happy shopping!

Read more on Amazon Prime Day:

Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.

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How to get the best Prime Day deals

The IndyBest team will be on hand across Prime Day 2021 to bring you all the very best deals. Make sure to check out our comprehensive guides below for all the latest updates:

  • Everything you need to know about Amazon Prime Day 2021 – When the sale starts, how to get the best savings and which brands are taking part
  • Best Prime Day tech deals – Whether you want to buy some new speakers or invest in a pair of headphones , there’s no better time to bag a bargain. Read our guide to the best offers
  • Best Prime day Amazon device deals – Shop the retailer’s own brand gadgets, including the Fire tablet, Echo Dot and Kindle at a discounted price. Here’s our roundup of the best savings
  • Best Prime Day laptop deals – Looking for a new laptop but unsure where to start? This guide has advice on what to look out for during the big sale
  • Best Prime Day gaming deals – Struggling to choose which console to buy, or wanting to find the best offers? Here’s our expert gaming guide
  • Best Prime Day home appliance deals – From vacuum cleaners to coffee machines and air fryers, here’s our roundup of the best discounts on home appliances
  • Best Prime Day TV deals – If you’re wanting to upgrade your TV setup, read our guide to the best deals on big-named brands like Samsung, Sony and Panasonic
  • Best Prime Day toy deals – From Star Wars Lego to Amazon fire tablets, here are the biggest discounts this year
  • Best Prime Day fashion deals – Get your wish lists at the ready, because your favourite brands are going to be offering huge discounts this year
  • Best Prime Day alcohol deals – From gin to beer, rum, vodka, wine and more, the sale is full of boozy discounts with great savings to be had
  • Best Prime Day fitness deals – Upgrade your home workout or kit out your gym bag with savings on yoga mats, skipping ropes, trainers and more
  • Best Prime Day Apple deals – MacBooks, Apple Watches and iPads are among the hottest tickets every year. Read our guide to the best offers for 2021
  • Will there be a PS5 restock on Prime Day 2021? – For our predictions on a restock and whether the PS5 will be discounted on Prime Day 2021, check out our comprehensive guide
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Save 58% on Amazon’s Echo buds right now

If you’re on the hunt for a new pair of wireless headphones, look no further than Amazon’s Echo buds, which the retailer has heavily discounted ahead of Prime Day.

With a saving of £70, you won’t want to miss out on this bargain, so act fast before the offer ends.

The Echo buds promise crisp audio, comfort and impressive noise-cancelling abilities using Bose sound technology. With up to five hours playback, storing them in the charging case means you can enjoy up to 20 hours playing time.

For more early tech deals, read our guide here.

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How to get £10 credit to spend on Prime Day

This year, Amazon is doing more to support small businesses, including spending more than $100 million globally on new promotional activities that encourage customers to shop from those selling on its site.

From 7 June to 20 June, the online giant is also offering any Prime members £10 credit to use on Prime Day, if they spend £10 or more on items sold by select UK small businesses.

Shoppers can purchase from any small business sold through the retailer, including products from Amazon Handmade and Amazon Launchpad. It’s also making it easier for customers to shop small by flagging those taking part with a “small business” banner, while Echo device owners in the UK can also say “Alexa, shop small business” to discover products eligible for the “spend £10, get £10 promotion”.

You can read more about the initiative here:

For Prime Day 2021, Amazon is giving shoppers who spend £10 on small businesses a free £10 voucher – Here's how to get yours

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Save 35% on Shark’s cordless stick vacuum cleaner

Shark cordless stick vacuum cleaner: Was £479.99, £309.99, Amazon.co.uk

While the event has yet to kick off, Amazon already has some brilliant deals up for grabs, including this Shark cordless stick vacuum cleaner.

This model has a flexible head and is free from cables, so it won’t get tangled, and also allows you to clean those harder-to-reach nooks and crannies. Not only that, it has a 80-minute running time on a full charge, and is made with Shark’s anti-hair-wrap technology, so it will clean the brush head as it sucks up dirt from your carpet and hardwood floors.

For more early home appliance deals, read our guide here.

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Save 15% on the Google Nest 3rd generation now

Google Nest learning thermostat 3rd generation: Was £219.99, now £187, Amazon.co.uk

If you’re looking to create a smart home, consider the Google Nest thermostat, which has 15 per cent off at Amazon.

Featuring a stylish and slender design, it learns your heating preferences and allows you to create custom heating schedules. It can also help slash your energy bill as the accompanying app shows you a breakdown of daily energy use and provides a monthly home report, so you can see how much you’re using.

An earlier model featured in our round-up of the best smart home devices, with our reviewer praising it for being superbly easy to use. “It learns your preferences in terms of temperature and is smart enough to turn the heating off automatically after 48 hours when you go away, even if you forget,” they said. “And you can turn it on again from your smartphone – perfect for when you’re on your way home after a week away.”

For more early tech deals, read our guide here.

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What were the best Amazon Prime Day deals in 2020?

Last year, some of the best deals on Prime Day were on Amazon’s own-brand devices, including the Echo dot, which dropped from £39.99 to £18.99 and the Echo show 5, which was down from £79.99 to £39.99.

Kindles and Fire HDMI sticks saw impressive discounts too. The Amazon Kindle was on sale for £49.99, down from £79.99, while the Fire stick 4K went from £49.99 to £24.99. You can definitely expect similar price drops on Amazon Prime Day this year.

Looking for more details on Amazon device deals? Bookmark the guide below:

Does Kindle go on sale for prime Day? Expect these deals on Amazon devices for Prime Day 2021. From discounts on Kindles, Echo speakers and Ring doorbell offers

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How to get the best deals using Camelcamelcamel

Want to shop like a pro this Amazon Prime Day? Then you’re going to want to have CamelCamelCamel open in your browser while bargain hunting. When shopping a sale as big as this one, it’s always best to double check a deal that might seem too good to be true before parting with your cash and third-party tracking websites like this one make it easier to separate the wheat from the chaff.

CamelCamelCamel is an easy to use, price tracking tool that provides price drop alerts and complete price history for products sold by Amazon, which helps you stay informed about product pricing trends as well as the latest price on products you’re considering purchasing.

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Save 24% on Apple’s AirPods pro right now

Apple products are rarely discounted but when it comes to Amazon Prime Day, they’re among the hottest tickets every year with savings to be had on everything from MacBooks and Apple Watches to iPads.

While the exact deals are kept under wraps until Prime Day begins, you don’t have to wait until next week to grab a bargain because there are already some early Apple deals available. Right now, you can snap up Apple’s AirPods pro for £189.97, down from £249 – that’s an impressive saving of £59.03.

The brand’s premium in-ear wireless buds are comfortable to wear for extended periods, and come in a stylish compact charging case that provides more than 24 hours of power in a single charge. In our round-up of the best wireless earbuds, our reviewer was suitably enamoured, saying they “offer some of the best noise-cancelling in any in-ear headphones”.

For more early Apple deals, read our guide here.

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The best laptop deals to shop right now

Whether you’re working remotely, are an avid gamer or you’re looking for a piece of tech to perform basic tasks like sending emails and watching films, finding the best laptop for your needs can be a tricky task, and an expensive one at that.

Luckily, they are always a popular item in the Amazon Prime Day sale, with discounts of more than £800 seen in previous years.

Ahead of this year’s event we’ve found some existing deals on great devices to suit all budgets. For all the latest laptop deals, take a look at our guide below:

Will laptops be on sale on Amazon Prime Day? The best deals are coming and here’s what to expect, including sales on MacBooks, Dell, Microsoft Surface and more

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When is Amazon Prime Day 2021?

This year, Amazon Prime Day has been scheduled for its earliest date ever. The two-day shopping extravaganza will run over Monday 21 June and Tuesday 22 June, which is a month earlier than its traditional July slot.

In 2020, Amazon Prime Day took place later than scheduled in October, moving from its usual July date due to the ongoing coronavirus pandemic.

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.

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