A new global mobile phone trend report has revealed that 69 per cent of people worldwide think smartphones have become too expensive and 81 per cent want phones that can stand the test of time.
The report was commissioned by Nokia to mark its launch of six new handsets, as the Finnish phone maker aims to make smartphones more affordable and long-lasting to help encourage users around the world to keep their device longer.
According to the findings, people are so reliant on their mobile phones that they touch them an average of 141 times a day, spending 16 hours and 56 minutes a week looking at the screen – the equivalent of watching the first two seasons of Game of Thrones back-to-back.
Colombia spends the most time looking at their phone screen at just under five hours a day, while Germany and Portugal engage the least - two hours daily.
Global mobile phone usage has risen by 90 per cent over the last 10 years, with 83 per cent of Scots now claiming to ‘love’ their phones.
This ‘love’ has translated into mobile phones becoming a central hub in all parts of our lives:
Top five ways we use our phones globally:
Trust is an important factor when choosing our mobile partner – 77 per cent of Scots say that knowing their phone is secure is very important to them. Over half (57 per cent) admit to being worried about being scammed, with a surprising 42 per cent of 18-24-year olds saying they have already been scammed.
Despite this, Scots wait at least two days on average to download security updates, with one in three (31 per cent) not knowing if their phone has the latest security updates or not, leaving them vulnerable to threats and hackers. Half of Scots (50 per cent) don’t download the updates at all believing that they don’t do anything.
On average, Scots keep hold of their phones for less than three years before swapping them. Only one in three keep their phone for more than three years (35%). Despite this, some 68 per cent admit that they would like to keep their phone for longer and would if the devices maintained their performance over time.
One in two (55%) worry about how their constant upgrading affects the environment with 25 per cent concerned about the excessive electronic waste produced.
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Stephen Taylor, CMO at HMD Global, the home of Nokia phones, said: “This report not only highlights the love that people globally have for their phones, but also the growing wish for a mobile they can trust will keep all their information safe that they can keep for longer.
“Each of our six new phones answers a concern that consumers around the world have raised. Their high-quality performance is maintained over several years of use, they all have regular software updates to keep them secure at all times and all the phones, no matter at what price point, work on the latest Android platform.”
The six new affordable Nokia smartphones will be available from mid-April.
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