Nightclubs are adapting their opening hours and offering half-price drinks to beat the 10pm coronavirus curfew.
Many venues across the country are planning to open from as early as 3pm in order to make up for lost trading hours later in the evening under new lockdown legislation.
In York and Liverpool, Popworld bars are opening at 4pm until 10pm on Fridays in a bid monopolise on custom.
The bars are also offering a 50% discount on drinks until 8pm.
Turtle Bay, a Caribbean restaurant chain, is offering a "bottomless brunch" with unlimited cocktails from 10am and have extended their happy hour until 8pm.
On Twitter, Turtle Bay said: "Guess we'll just have to start a little bit earlier then Boris..."
In London, many pubs were adopting in a similar way, with the Drapers Arms in Hackney calling on customers to start their days out earlier.
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The pub said: "Our booking system remains open until 9pm.
"Apart from anything else we remain a pub and you are still welcome to come and just have a drink.
"We've got a few bottles that would struggle to last 59 minutes. I also think if you walk in, sit down and order a steak and a glass we could get that done."
Last night saw bars close their doors for the first time under new curfew laws, with streets being left eerily quiet within minuutes.
"Curfew inspectors" were spotted patrolling central London on the first night of the government's new 10pm cut-off rule.
The marshals wandered around the bustling streets of Soho searching for "illegal speak easies" yesterday.
The City of Westminster employees were photographed looking through letterboxes and windows for any signs of activity.
They were seen outside some of London's most famous nightspots, including Ronnie Scott's Jazz Club and the Hippodrome Casino.
One person claimed central London was busier than she had seen it in months as revellers all "rolled out" onto the streets at the same time when the pubs closed.
One observer, Dan Barker, tweeted a picture of "curfew inspectors" patrolling Soho and looking into letterboxes.
He said: "Strange sight - City Inspectors, working through Soho, looking for illegal speakeasies open after the 10pm cutoff."
Twitter user Kirsty Lewis, 24, from north-west London, posted a video of the moment people exited pubs and restaurants on Oxford Street.
She tweeted: "10pm curfew just meant everyone rolling out onto the streets and onto the Tubes at the same time and it was the busiest I've seen central London in months."