A woman who left the UK to work in a Magaluf bar was left grief-stricken after one of her friends plunged to her death from a balcony.
During that same summer a teenager and a 20-year-old man, both from Wales, were killed in two separate incidents after falling at the exact same spot which was known locally as "the walkway of death".
Georgia Hague, who was then 24, had gone to Majorca to have a good time after feeling like she was "wasting her life away" in an office job.
But less than four weeks after landing in the party resort, Georgia's closest friend out there and a fellow bar worker, 19-year-old Natalie Cormack, fell off the walkway as she made her way home to the Eden Roc apartment complex in April 2018.
Natalie was not the last person to be killed that summer by falling from the walkway which was six storeys above the ground.
Tom Hughes, 20, from Wrexham, was discovered in the courtyard garden at the Eden Roc building following a night out on June 20, 2018, just two months after Natalie's death.
Less than three weeks later, on July 12, Thomas Channon an 18-year-old from Rhoose, fell to his death after becoming separated from his group on a night out.
The series of arguably "preventable" deaths were distressing for Georgia, who was shocked by the "blasé" attitudes of the locals. Mr Channon's parents John and Ceri spoke of their "anger" after what they said was an easily avoidable accident. You can read an interview with Mr and Mrs Channon here.
Georgia said: "I was out doing my first season and Natalie was one of the first people I’d got to know out there. She died within weeks of me meeting her and it really affected me. She was only 19, she was crazy, funny, friendly.
"I remember the day so clearly. She died at 6am but I didn't find out until 5pm later that day. It had been a whole day but no one had mentioned it because her death just wasn't the talk of the town. The worst thing was that this was not shocking news to many Magaluf residents and workers who had been on the scene long before me.
"A lot of people would just shrug and say: 'Oh, yeah, balcony falls happen every year'. They were very kind of blasé about it as if it was just one of those things. The attitude was that she was far from the first and wouldn’t be the last."
The walkway is the entrance to the apartment complex where many of the youngsters live while they're out there. The apartment is set into the hill so the walkway, which is accessed at street level, is actually six storeys above the ground below.
Georgia said there is a low wall along the edge of the walkway with some low shrubbery behind. But people often accidentally enter the complex, mistaking it for their hotel a bit further over, says Georgia, especially after a night out on the town. Thinking they can simply hop over the wall to get across, some are unaware of the sheer drop to the garden below.
It was a mistake that ultimately cost the lives of Mr Channon and Mr Hughes.
"Only a couple of months after Natalie, I met two young lads, who were actually from Wrexham, where I live now. They met another Wrexham boy out there, called Thomas Hughes. Thomas actually died on his first night and I had actually met him very briefly to say hello.
"When I saw the two boys the following night and was asking 'How was your night?' and they were just devastated and said: 'Do you remember that boy that we’d met? He was the person that fell and died'.
"He had actually fallen and died at the same spot Natalie was killed, so that was hugely upsetting. I still wish I’d had a chance to speak to him that night about what had happened to Natalie."
For Georgia, it was enough to make her feel homesick and she thought about going home. In the end, she stayed on the Balearic island for two years, and instead launched a campaign called 'Don’t Leave a Friend Behind'.
She then supported a British government 'Stick with your mates' consular campaign, featuring in a video where she reached millions of young people.
So far in 2020, there have been no similar falls, although Georgia acknowledges there have been fewer tourists because of the coronavirus pandemic. Even so, early statistics indicate her campaign has had a positive impact and her hard-hitting posters are credited with a reduction in balcony falls involving British tourists.
Now settled back in Wrexham where she works as a treasury advisor for a bank, Georgia was shocked to learn her campaigning efforts had earned her name on the Queen’s Birthday Honours list.
The 26-year-old has been awarded a British Empire Medal for her work with the Foreign Office, which she says is "humbling".
She said: "I was so surprised to get the email through saying I was being honoured. I’m used to people from the Embassy contacting me so just thought it was something about more posters.
"My mum is so proud of me because she knew how hard I worked on this when I was out there and how the deaths had affected me.
"If the campaign helped to save just one life, then that means the world to me."
Originally from Welwyn Garden City, Georgia was nominated by officials from the Foreign, Commonwealth and Development Office (FCDO) and received her award "for services to the British community in the Balearics".
She said: "I was frustrated that nothing was being done to prevent this happening and people were just burying their heads in the sand.
"I couldn’t accept it and was not going to slip into that mentality. You see lots of adverts on TV about drink driving, look both ways when you cross the road, smoking… but there was nothing at all about balcony falls.
"These were not even people mucking about or being silly. It was a small walkway with no barriers that was all bushy so you couldn’t even see you were seven storeys up."
Georgia initially self-funded her campaign after designing her poster before Calvia Council offered to pay for a print and distribution run.
She added: "I’d love to expand the campaign to other holiday resorts eventually to hopefully save more lives. Receiving this award has really inspired me to keep pushing."