A devoted mum has spent £9,000 in nine months on her seven-year-old daughter's dream to become a beauty pageant queen.
Sian Ryak has splashed thousands on daughter Lola in custom-made gowns, fake tan and professionally styled wigs as she said 'you can't expect to win in a cheap dress'.
The 33-year-old mum-of-two also shunned holidays for two years as she quipped 'we don't do holidays, we do pageants'.
Freestyle dancer Lola started competing in beauty pageants last year when she learned about it from a make-up artist who styled her for a dance photoshoot.
Now she and her mum have set their eyes on the Galaxy Ireland competition next year, according to Daily Record.
If Lola wins, she could have a chance to compete in Chicago, US.
Sian, of Alloa, Scotland, said: "I'm very, very competitive and so is Lola.
"I remember thinking 'I'm going to have to spend a small fortune here if she wants to compete'.
"You couldn't send your child in a cheap dress and expect them to do well, they're not going to win, you've got to put the money into it."
Sian said the competition in Ireland is costing her an 'absolute fortune' but she considered it an once-in-a-lifetime opportunity for Lola.
"I priced a new dress up the other day and that's going to be just short of £700 and then there are all the other outfits," she said.
It was around this time that Sian, a competitive show jumper, fell ill after having her son Devin and decided to hang up the reins - selling her two beloved horses.
Since then Sian has forked out on dresses adorned with Swarovski crystals, themed outfits, props, wigs, fake tans, false eyelashes and pageant training courses to ensure Lola is at the top of her game.
She drives seven hours to get to the pageants to watch her daughter's participation as an opportunity to perform.
But some of the family members are against pageants and don't want to know about it.
She explained: "The pageants are a really nice and small close-knit community with mums, the odd dad and grannies watching - there's not paedos walking in off the street watching them."
Proud mum Sian said they travelled all over the UK for pageants, but not on holidays.
She said: "We don't do holidays, we do pageants.
"Our holidays are our weekends away at pageants, the last holiday we went on as a family was about two years ago in Ireland.
"People go on a lot more expensive holidays and maybe do different activities to what we do but the life skills I feel Lola's gained - I would spend it all over again if I could."