Gamers desperate to get their hands on PlayStation 5s are being conned out of hundreds of pounds by Twitter fraudsters.
With scalping rings decimating stocks, many frustrated customers are being lured in by social media scammers claiming to be selling the elusive console at retail price.
It appears an attractive proposition for those who've been struggling for months, while bulk buyers and rogues make thousands in eBay auctions off the back of expensive scalping bot subscriptions.
But once the money is sent, the seller suddenly disappears.
In one case a would-be buyer said the supplier was posing as a Catholic church group.
Other victims say some trusted stock checker accounts, who alert followers when a new batch of consoles are shipped to certain retailers, are also running the same scam.
Have you been the victim of a PS5 scam? Let us know at [email protected]
Ghrim Williams, from Pennsylvania, US, tweeted about having failed to secure a PS5 for months and a supposed fellow gamer contacted him saying he had one to sell.
He only wanted $400 (£290), well below the standard retail price.
"I was of course incredulous at this point because it is a $500+ console, and he said he was shipping out to the Navy and 'didn't want it collecting dust'," Mr Williams, 31, told the Mirror.
"I was stoked because it was a hell of a deal for me and I figured why lie about the service?"
Ghrim said the fraudster even sent him photos at a FedEx store "saying he was there and ready to grab a box and ship it to me".
He tried to transfer the money via CashApp but it was blocked multiple times by his bank, warning him it was potentially fraudulent.
"But I just thought it was a Navy guy trying to make some money before he left for service," said Ghrim.
In his desperation, he then got his housemate to set up an account on a different money transfer app and sent the money.
Ghrim asked the seller for a photo of the console in a shipping box with his address on it, but had no answer before being blocked.
Lora, another victim who wished for only her first name to be used, said she was "embarrassed and pretty crushed" after transferring $550 (£395) to a scammer.
The cash app she used allegedly said they would take action against the fraudster, but they couldn't reverse transactions, while her bank told her there was nothing it could do.
"As a teacher and mum with only one income, it took me months to save up that much money," avid-gamer Lora told the Mirror.
"There was no way I was going to be able to afford another PS5 after being scammed by this guy."
She warned other gamers about taking a step back before rushing into sending money, and watching for warning signs, with the black market surrounding the Sony console quickly expanding.
Lora, from Texas, US, said she had a lapse in common sense "after becoming super frustrated about not being able to compete with the bots that are snagging PS5's so quickly".
Like Ghrim, she tweeted about her struggles on February 19 and was then also contacted by a supposed fellow gamer who appeared "legit".
"I was thinking 'a streamer and e-sports gamer would never risk losing followers over a scam'", she explained.
"I quickly looked him up on Twitch, but didn't look closely as I was in a bit of a rush.
"I was so excited at the prospect of finally getting a PS5 that I wasn't as careful as I normally am.
"He seemed like such a nice guy and was selling the PS5 at such a reasonable price."
Lora said she even told the seller she was worried about it being a scam and her sent her a video showing him opening the console box and its contents.
After she'd sent him the money, the scammer sent a picture of the box inside a car, claiming he was on his way to have it shipped out.
The next day he said he was waiting for an email from FedEx with the tracking number because he'd had to post the console through a dropbox as the branch was closed.
But on hearing nothing more from him, Lora demanded her money back or she would take police action, but he didn't respond.
He eventually blocked her and changed his Twitter name, she said.
Lora has reported him to the cash app, as well as the police and the FBI's online fraud register.