This year's Matalan and Alder Hey Charity campaign officially launched today with a Liverpool teenager taking centre stage.
Lydia Barker, finally built up the courage to speak to her parents about how she was feeling after keeping her mental health concerns "secret from everyone".
It was after this conversation she was referred by her doctor to Alder Hey's Mental Health Charity and stayed under their care for two years.
Lydia said: "It was scary at first, it was a whole sort of new world and something that I had kept so secret from everyone to then suddenly go into a room and meet people you've never met before and speak about your difficulties but it was from that moment, when I stepped into the building that things started to improve."
Lydia was referred to Alder Hey’s Community Mental Health Services after visiting her GP where she was diagnosed with OCD, anxiety and depression. Lydia says her diagnosis was a relief to her and marked the start of a long recovery.
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She added: “I absolutely love this year’s Matalan PJs. The different quotes featured on the PJs are so inspiring and I so hope they will encourage others to open up about mental health and have those conversations with friends and loved ones like I did.”
This year's campaign continues to drive the 2019 message of #TogetherForAlderHey.
Those behind the campaign say it is a "celebration of togetherness", putting everyone from the Alder Hey staff, patients, families and supporters across the country at the heart of it.
The pyjamas are navy blue in colour and are made up of a print of the iconic Alder Hey character Oli The Elephant, along with a range of uplifting and positive words such as "believe in yourself" and "be kind".
The design is inspired by the importance of talking positively and aligned with the ‘7 in 10’ appeal, highlighting that 70% of young people with a mental health issue are currently missing out on vital mental health interventions as a sufficiently early age.
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The appeal aims to raise £3 million to improve inpatient and community health services at Alder Hey, giving more children access to the treatment they need, when they need it, transforming the way mental health services are delivered to children and young people.
Lydia is encouraging anyone who feels like they are struggling to open up and speak to someone. She said: "Just open up even if it is to a friend, family if it's someone in your school my message would be that's it's not easy and it's not going to be easy to make that first step I would say it is the hardest but it is also the thing that changes your life and starts that process of you getting the help and treatment that will mean you can look to the future.
"I'd have never have been able to do this 12 months ago, but you need to concentrate on things will get better."
You can buy this year's Matalan and Alder hey pyjama range here.