Keir Starmer has trolled his critics with an unusual form of clickbait after he was thrown out of a pub by an anti-lockdown landlord.
Labour's leader gave an unexpected response after being shouted at by Rod Humphris of Bath's The Raven pub on a campaign trip.
Sir Keir's bid to raise attention ahead of the local elections certainly worked, though not in the way he hoped.
In a confrontation witnessed by reporters, Mr Humphris said the average age of a Covid death was 82 years and 3 months, adding: "We have f***** our economy because old people are dying."
Defiant, Labour's leader took to Twitter this afternoon, writing: "My statement on being confronted in a pub today:".
When users clicked the link they were directed to the government's voter registration site - which expires at midnight tonight.
Voters have until 11.59pm to register for the 'Super Thursday' May 6 elections for council seats, mayors, police commissioners and the Welsh and Scottish Parliaments.
Those wanting a postal vote in England and Wales must send off a paper form in time to reach their council by 5pm on Tuesday.
And with elections last year being cancelled due to Covid, analysis suggests more than nine million people in Great Britain are not correctly registered.
The Electoral Commission's report into the accuracy and completeness of the 2018 electoral registers in Great Britain showed there were between 8.3 and 9.4 million eligible voters who were not correctly registered.
There were also between 4.7 and 5.6 million inaccurate entries on the local government registers.
Lord Simon Woolley, founder and director of Operation Black Vote, urged under-represented communities to register to vote.
He said: “The 6 May 2021 elections gives people across England the chance to vote for their local government, local majors and referendums, have a say in Police and Crime Commissioner elections and most significantly, vote for the Major of London and London Assembly.
“These hold important and powerful roles – from being responsible for issues that affect all their constituents including job inequality, policy, housing, immigration and racial discrimination.
“Operation Black Vote is urging underrepresented people, not just Black, Asian and minority ethnic individuals, but also young people too, not to underestimate the power of their vote to help create real change.”
The Electoral Reform Society has demanded this is the government's focus, instead of plans to force voters to show ID which are expected to come forward in the Queen's Speech on May 11.
Dr Jess Garland, Director of Policy and Research at the ERS, said: “With up to nine million people missing from the electoral roll, the last thing ministers should be thinking of is how to make it harder to vote. We need a Voter Rights Bill – not the Show Your Papers policy ministers are planning.
“When millions lack photo ID, these plans would be a hammer blow to political equality in the UK, further dividing the public between the ID-haves and have-nots. It is dangerous, undemocratic and completely the wrong priority.
“At up to £20m per election, voter ID is an expensive distraction. Ministers should focus on the real problems facing our democracy – including the huge problems with voter registration."
Sir Keir did explain his opposition to the landlord in person while out and about in Bath.
Speaking after the incident, the Labour leader said: “I’m afraid I profoundly disagree. I think most people across the country would profoundly disagree.
“I think the vast majority of people here in Bath and elsewhere recognise the lockdown was necessary and restrictions were necessary - that we need to come slowly and carefully out so we don’t go back into a lockdown.
“He took the opposite view which was that we shouldn’t have restrictions. I profoundly disagree.”