Love Island’s Liberty Poole has been revealed as the newest In The Style Brand Ambassador.
The announcement was made yesterday in front of Europe’s biggest billboard, following Liberty’s successful stint on the ITV show this summer.
It has also been revealed that she is set to launch her first clothing collection with the brand in the coming months.
Liberty was excited to share the news of her deal with her legion of loyal fans.
She wrote on Instagram: “Such a pinch me moment!! I am SO excited to announce I’m working exclusively with @inthestyle.
“I’ve always loved In The Style and what they stand for with empowering women and being so inclusive, so I’m really excited to be working with the whole ITS team over the next few months!
“I’m going to be bringing you lots of fun content over the coming weeks whilst also CREATING MY OWN COLLECTION. I want to make sure everything I do is true to me and hopefully makes you all feel more confident IN THE STYLE you wear!”
Adam Frisby, CEO of In The Style said: “I am beyond excited to introduce Liberty as In The Style’s latest Brand Ambassador. Liberty’s journey in the villa was one that inspired many. Although she didn’t find love, she found self love and I’m incredibly proud to have her join the brand and no doubt help In The Style empower lots of women around the UK.”
He continues: “One of the things I’m most proud of about In The Style is that we live and breathe by our brand values, this includes inclusivity, female empowerment & being true to who you are. Liberty encompasses all of these values. Our audience inundated us with requests for this collaboration and we’re delighted to have her as part of the ITS family."
In The Style has gone on to become one of the leaders in the UK fashion retail landscape following hugely successful collaborations with a host of notable UK personalities including Stacey Soloman, Jac Jossa, Dani Dyer, Lorna Luxe and more.
To celebrate the news, In The Style is giving shoppers an extra 20% off everything with code ‘LIBERTY20’ - but it won’t be around for much longer.
If you're after a new winter wardrobe, ASOS have just launched their up to 70% off sale with an extra 10% off selected items using code 'SALEWOO'.
From Nike and North Face to In The Style and Topshop, there’s plenty to get your hands on in the ASOS sale - so what are you waiting for?