I'm A Celebrity viewers reckon they spotted the moment where they think Giovanna Fletcher won the show.
Giovanna, 35, was crowned as Queen of the Castle on Friday night.
She fought it out with Jordan North and Vernon Kay to be the winner of the series which was based for the first time in Wales.
After more than 12 million votes were cast, mummy blogger Giovanna was announced as winner, with Vernon Kay coming in third place and BBC Radio 1 DJ Jordan North finishing second.
Fans have now took to social media to tell how they thought Giovanna became a front runner last month when she chose an S Club 7 CD as a luxury item to be brought into camp.
One viewer tweeted: "The second she brought S Club 7 into camp Gi won, let’s be honest #ImACelebrity."
Another wrote: "Quite frankly anyone who chooses an S Club 7 track as their luxury item is a worthy winner."
The podcaster and author chose to bring the gift of music to her fellow celebs while stuck in Gwrych Castle.
"I know you're all really excited about my one. I thought something to lift our spirits and give us a bit of a boogie," she told her new pals.
She then shouted: "S Club 7," as she showed off a CD and the song started playing in camp.
The decision completely won over I'm A Celeb viewers who said she had the "best" luxury item and called her a "legend".
But now the series has ended, viewers had one major question.
"DID GI USE ALL HER S CLUB 7 PLAYS????! #ImACelebrity," one asked.
Another echoed: "But, we didn't get the last play of Reach by S Club 7? #ImACeleb."
Just realised we were robbed of Gi’s final play of S Club 7 #ImACeleb #ImACelebrity," a third added.
A fourth also commented: "Anyone else fuming that they didn't play Reach by S club 7 for the last time? #ImACelebrity."
Some were waiting a while: "Everyone waiting for Reach by S Club to come on again #ImACeleb."