The I’m A Celebrity winner will be crowned tonight – but experts insisted the trio of finalists had already “won” just by staying in the show until the end.
Radio 1 DJ Jordan North will be up against podcaster and author Giovanna Fletcher and TV host Vernon Kay.
Jordan, 30, was relatively unknown away from the airwaves before he entered the castle but will now be offered advertising deals and TV appearances which could land him as much as £1million in the next 12 months.
Similarly Giovanna, 35, will be offered the chance to make more TV shows and have the pick of promotional deals, as well as the opportunity to publish more best-selling books.
Vernon, already a well known star for ITV viewers, went in keen to move on from sexting scandal a decade ago and has proved himself to be a down-to-earth and friendly figure, which will see him in demand in 2021 too.
Public relations brand expert Mark Borkowski said:“This series has been huge because of lockdown so there have been more viewers than normal and I think they can all do well.
“If there are opportunities on the other side once they come out, brands will look at the audience and how big it is and that makes them more recognisable as such.
“The earnings of all these three with long term TV options and working with brands is absolutely huge. We are talking deals worth six figures.”
Turning to discuss each contestant individually, Mr Borkowski added:
“Someone like Jake Quickenden went on this show(in 2014) and then did incredibly well for 12 months afterwards and Jordan is that kind of figure.
He is still on Radio One but he will have TV options too.
“ITV know the audience love him and voted for him so he could be the very big winner.
“Women generally do quite well out of this show if you look at past winners like Scarlett Moffat and Jacqueline Jossa last year. So Giovanna has been mainly online before but there will be a lot of opportunities out there now.
“For Vernon Kay, it was about putting previous bad publicity behind him and re-engaging people. He is a big name for retail and men’s fashion so he will do well. It makes him and Tess Daly a bit of a TV power couple again.
He comes across really warmly on screen and that is what people want.”
Jordan made the most spectacular entrance into I’m A Celebrity, being sick before he even attempted to get into camp by abseiling down a cliff.
He then was picked for a number of trials by the public and famously was heard saying “happy place” over and over again in the Viper Vault trial which saw him think of going to watch his beloved Burnley FC to take his mind off what he was doing.
Paying tribute to him, evicted contestant Beverley Callard said: “I fell in love with Jordan completely. I’d never met him before, until that first day when the first sight of him was him throwing up on the cliff top. I was thinking, who is this guy? When you meet someone eye to eye, he’s got the warmest eyes, he’s the kindest, gentlest person but also is just naturally funny. He doesn’t try, it just pours out of him. He’s gorgeous.”
We can also reveal Jordan was almost caught up in Northern Ireland’s worst terror atrocity and could have been killed.
His dad was stationed in Omagh during the 1990s and he was meant to go into the town the day it was hit by a devastating bomb blast that killed 29 people including a woman pregnant with twins.
Jordan said about the Real IRA blast on August 15, 1998, when he was aged eight: “My dad was in the Army for 24 years. In 1997 his battalion, the Queen’s Lancashire Regiment, was posted to Omagh so we moved out there.
“In August 1998, when the Omagh bomb happened, we were there at the time and we were meant to be going into town that day, into Omagh.
“But I’m one of four boys and my mum said we were all playing up. It was in the middle of the summer holidays and it was hot. It wasn’t raining for once. But my mum said, ‘I’m not going into town with these lot. They’re doing my head in’, so we decided to go for a walk.
“We were in Gortin Glen when the bomb went off. We heard it from there. It was an awful time. Dad rushed us all into the car because he knew we had to be back on camp.
“I remember I was only eight years old and it was one of the first times I felt really sad.”
Giovanna’s I’m A Celebrity journey has been a rollercoast ride with tears and emotion, but evicted celebrities have lined up to explain why she was dubbed “Mumma G” and was the heartbeat of the group that held everything together.
She took part in several trials and won lost of votes and sympathy when she was shown crying when the group failed to win her note from home from her three sons and husband.
AJ Prichard said: “As a person, she was truly honest throughout and for me, she just wants to make people happy and make everybody feel warm. She’s the person you kind of want to be.”
And Giovanna’s proud husband Tom Fletcher said: “Nothing really fazes her.
If I was in the camp, she’s exactly the type of campmate I’d need. The song she picked for her luxury item, she’s always trying to bring a group together and lift everyone’s spirit. It’s amazing seeing everyone else discover what I already know about her, how amazing and how kind she is.
It’s incredible seeing her campmates and the rest of the country discover that about her. She’s an amazing person.”
Vernon Kay raced into the final off the back of an incredible performance in the Celebrity Cyclone last night.
He got covered in fish guts and offal which Giovanna threw into a bucket on his head in Cart-tastophy which was dubbed one of the most disgusting trials ever.
And he also kept camp entertained with stories about going to Chequers for dinner with Tony Blair and seeing Brad Pitt doing his food shopping.
Wife Tess Daly was thrilled he made the final, saying: “My heart is just racing I am literally so excited, and nervous, and overwhelmed. Thank you so much for everyone who voted for Vernon.”
She had previously confessed she was having trouble sleeping whilst he has been in camp because she worried about him and whether he was getting enough to eat.