Fans of I'm a Celebrity... Get Me Out of Here were surprised to find out that Naughty Boy found his fame after appearing on Deal or No Deal.
The music producer created his first studio after winning £44,000 in the Channel 4 show hosted by Noel Edmonds.
Before appearing on the show, Naughty Boy, real name Shahid Khan, was an unknown name and worked in Dominos.
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He claimed that on the morning of him appearing on the show he knew he was going to be picked to play because two pigeons built a nest under his dressing table, making him think to himself: "today, I am playing."
He said: "When I spoke to the Banker, he was trying to get me to settle. I wanted to take a risk. I settled on £44,000 and beat him."
He added: "I had £10 in my bank account before. I had to quit my job at Domino’s, they said I wouldn’t be able to come back. And I said, ‘Well, I quit.’
"I was 23. I gave £15k to my mum and dad and the rest I bought an Audi A3 and built a shed studio and then a year later I met Emeli [Sandé] at a showcase in East London.
"I didn’t even know who she was. When she sung, I swear, I just thought she was singing to me. It was some kind of love. She’s my musical soulmate. That was the first meeting… she said the minute she met me she just trusted me."
Louise Minchin said: "We all need a lucky break. And that was his lucky break."
But fans seemed shocked at the revelation as not many who watch the show were aware of his lucky past.
Ashley said: "So without Naughty Boy on Deal Or No Deal, we wouldn’t of had all them smash hits from Emeli Sande? Mad #ImACeleb"
Dee said: "I can’t believe Naughty Boy was on Deal or No Deal."
Clare said: "Wonder how many are now searching for the clip of Naughty boy on deal or no deal."
Derek said: "First Olly Murs on Deal or no Deal and now Naughty Boy? Next they'll be telling us Ant & Dec have been on there too."
*I'm a Celeb airs at 9pm on ITV
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