JESS Wright did an expert job of keeping her baby bump hidden until today when she felt ready to share her happy news with the world.
The reality star, 36, announced she was expecting with an artistic nude black and white profile photograph in which she cradled her bump.
In the days leading up to the big reveal, Jess had been actively posting on Instagram and used a number of tricks to keep the secret a little while longer.
In a family Christmas picture uploaded five days ago, Jess sat in a luxurious purple jumpsuit and used her pet dog to cover her midsection.
Weeks earlier she dined with pals at the swanky Seasons Mayfair and ensured all pics of her were from the waist up.
Another trip to Langan's Brasserie saw her sitting sideways on to the camera with a loose fitting leather jacket shielding her tum.
Jess revealed she's pregnant with her first baby - six weeks after marrying the William Lee-Kemp in Majorca.
She wrote: "Beyond grateful for this blessing 🕊👶🏼"
Her sister-in-law, ex Corrie star Michelle, 34, was among the first to congratulate her.
She wrote: "So happy for you" alongside a string of heart emojis.
Former Towie co-stars followed suit, with Lauren Pope writing: "Ah Jess so, so happy for you. Congratulations ❤️❤️❤️❤️"
Georgia Kousoulou shared: "Omg congratulations 😍😍❤️❤️❤️❤️"
And ex Geordie Shore star Vicky Pattison raved: "OH MY GOD!!!!!!!!! Arghhhhh I can’t even cope!!!! Congrats mate 😍😍😍😍"
Jess and William were supposed to tie the knot in June 2021, but the wedding was delayed for three months due to the coronavirus pandemic.
Luckily the couple - who have been together since January 2019 - finally got to celebrate their special day and caught it all on camera for their new ITVBe show Jess Wright: The Wedding.
Speaking exclusively to The Sun Online, Jess said: "We didn't know up until a month before the wedding if it was happening if I'm honest.
"It was just crazy we never knew, it was always 'will it, won't it? Will there be restrictions, won't there be restrictions?'
"And up until the week leading up, the restrictions were changing by the week.
"So it was like the amount of guests, the curfew time, the masks, it was painful!"