Harry Styles fans have always been a passionate lot.
But now they've been left red in the cheeks after claiming to have seen his "bulge" in his latest music video offering.
Harry, 26, strips off in the video for Golden, whipping off his top to give a full look at his inked chest and gym-honed torso.
He can be seen running through picturesque streets in loose-fitting shirts, while another clip sees him lounging around in nothing but shorts.
After the video dropped on Harry's official VEVO channel, fans flocked to Twitter.
"Harry Styles' bulge bouncing in his shorts in the Golden music video... I was not prepared," one tweeted.
"Nice bouncing, Harry #Golden," another remarked.
A third joked: "He knows how to make us happy."
"He is SO sexy," gushed a fourth.
Harry's musical career began as one fifth on One Direction, put together by Simon Cowell during their 2009 X Factor stint.
But he's not limited to music, as the star has started to branch out into film as well.
But despite the rumours, Harry was forced to deny rumours that he was in the running to play James Bond after Daniel Craig hangs up the tux.
Daniel's last outing as the super-spy will come in the much-delayed No Time To Die, and speculation has been rife about who will take up the mantle.
Tom Hardy, Tom Hiddleston, James Norton and rising Normal People star Paul Mescal have all been floated.
As has Harry, but now his rep has rubbished the rumours.
They told MailOnline that they're "not even remotely true."
And he's set to appear across from Florence Pugh in director Olivia Wilde's upcoming Don't Worry Darling.