GB News launched on Sunday but has already been the butt of several jokes as pranksters get in touch using fake rude names such as Mike Hunt, along with a litany of technical issues.
Not only that, but many of the channel's advertisers pulled out while Twitter users have already mocked the channel with hashtag GBeebies trending this week.
There is even a Twitter account named GBNews Fails that posts some of the many awkward moments and panicked looks as autocues fail and random segments begin with no introduction.
Presenters Simon McCoy and Michelle Dewberry were duped into reading out some rude words on air under the guise of an avid listener this week, which led to Simon telling the pranksters to "grow up".
Michelle said: "Mike Hunt has got in touch about toys, I don't think kids need expensive toys, my children have the opportunity to just go outside after school and play outdoors." third wondered: "Has Hugh Janus got in touch yet?".
Another clip posted on Twitter shows Simon and Alex Phillips, as Alex reads out an email: "Mike Oxlong has got in touch and says he agrees with me, it's absolutely the responsibility of parents to make sure their children have a healthy diet."
Simon has since addressed the pranks, chiding viewers on air as he said: "I’m just going to say something because if you’ve seen the papers, if you’ve seen Twitter, some people think it’s really funny to send in texts and messages on the basis that if we read them out we’ve been had.
"And you’re still doing it, and I’m watching them, and it doesn’t help anybody."
Alex said: "We’re just not going to read surnames from now on."
"So, to the person that’s just messaged in… grow up!" ranted Simon.
"We’re a new company, we’re a new broadcaster, there are systems that we’re putting in place that would stop idiots like you getting through. They’re getting through at the minute but… please? We’ve got other things to worry about."
"Come on, now," added Alex, disappointedly.
Simon then referred to the sound issues the channel has been experiencing since its launch on Sunday, and joked: "Mind you if you can hear us, that’s an improvement!
"All of you with serious views, we still welcome them."
Elsewhere, Laurence Fox was subtly mooned on air by a comedian who was asking a question via a video call, with his bare buttocks exposed in the background.
Actor-turned-failed mayoral candidate Laurence had joined host Dan Wootton to answer questions from the public.
Among them had been comedian Adam Pacitti, who appeared to have a relatively innocent question for Fox about people being "offended by a joke".
Yet, both Fox and Wootton appeared to be completely unaware of the background mirror's reflection as Pacitti spoke via video chat.
Facing the camera, Pacitti moved it slightly to show more of his background as he said: "Hello. I am a great fan of your work and also a great fan of comedy. I am a man that loves to laugh.
"I am of the belief that either one can joke about everything or nothing at all because somebody will always be offended by a joke."
As well as being rocked by several technical issues, many of the channel's advertisers have pulled out including Ikea, Koppaberg, and Octopus Energy.
Swedish furniture giant Ikea was the first to distance itself from GB News and said it had "not knowingly" advertised on the channel, which went against its "humanistic views".
It added: "We are in the process of investigating how this may have occurred to ensure it won't happen again in future, and have suspended paid display advertising in the meantime."
The channel also received 373 Ofcom complaints in its opening night when Dan Wootton made a lengthy anti-lockdown speech.
"It’s increasingly clear now that there is a move among some public health officials and politicians to create an ultra-cautious biosecurity state, copying the likes of China," he claimed.
He also said lockdowns "should be wiped from the public health playbook" in the diatribe that went unchallenged, which could be a breach of Ofcom regulations that require "due impartiality".