EMMA Willis whisked her three kids to the beach with her parents amid the sweltering heatwave that is sweeping Britain.
The 45-year-old star shared a selection of snaps from the outing on her social media page today, with husband Matt seemingly not joining the day trip.
The first photo showed the couple's three children walking towards the sandy beach, the ocean visibly sparkling in the background.
Isabelle, 11, nine-year-old Ace, and five-year-old Trixie are each wearing shorts and a T-Shirt, with Emma simply captioning the post: "Beach day" and a heart emoji.
The TV favourite followed up with a snap of her mum and dad soaking up the sunshine in their deck chairs, with her mum donning a yellow bikini and sunhat while her dad worked on his tan shirtless.
Emma also cuddled up to actor pal Joe Allen for a sweet selfie, with the angle revealing that Emma was wearing a leopard print bikini from her new range.
Earlier this week, the star sent fans into a tizzy when she showed off her toned tum in rare swimwear photos as she modelled her new collection for Next.
And it appears that she is making the most of designing her own clothing, proudly modelling it on the beach today.
She even threw on a matching patterned kaftan as she dipped her feet into the sea, but couldn't hide her shock at the cold temperature.
In a funny photo, Emma is visibly shrieking and half jumping out of the water, with the star giggling in the caption: "Bit chilly on the old toes…" alongside a crying-with-laughter emoji.
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The TV presenter also shared a photo of her three children playing in the sand together, as well as a pic of her and Joe's shadows as she wrote: "Happy days".
Last month, Emma, Matt, and their kids enjoyed a Staycation with best pals Tom and Giovanna Fletcher.
Tom and Gi are mum and dad to seven-year-old Buzz, five-year-old Buddy, and two-year-old Max - who are incredibly close to the Willis' children.
The group headed to Warwick Castle during half-term, and documented much of the excitement - including being "neighbours" and tucking into afternoon tea - on their Instagram pages.