Asda customers are being warned to watch out for a Facebook scam that could leave them hundreds of pounds out of pocket.

Fraudsters are posing as the retail giant and offering free £1,000 shopping vouchers when you click on a seemingly innocent link.

The fraud begins within a sponsored advert, offering 'women born in October' a free £1,000 gift card.

The text on the advert reads: "Good news, We are giving away £1000 Asda Gift Cards across the country to raise brand awareness! Please complete a short survey below to figure out if you’re eligible to get it. Act fast! Only 949 Gift Cards left."

It's promising women born in October a "shopping treat"

The link leads to a fraudulent claim site, using official Asda branding.

It asks victims to enter their name, home address, mobile number, bank account details, sort code and 3-digital security number in order to claim their gift card.

One user from Manchester complained about the advert on Twitter after it was shared with her on Facebook.

The supermarket responded, saying: "I can confirm this is not an advertisement from us, this looks like a scam."

According to legal firm Griffin Law, around 100 people have been sent the advert on Facebook.

Cyber expert Andy Heather, at anti-fraud website Centrify, said: " With the majority of people still working from home or on furlough due to the Covid-19 crisis, we’re seeing a sharp rise in online scams offering everything from gift cards to discounts on everyday essentials.

"These fraudulent posts are specifically designed to catch consumers off-guard, often making use of sponsored posts to fool unsuspecting victims into handing over personal information such as bank details.

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"Failure to identify and avoid these scams could cause a serious security headache for consumers, especially if they are using company-owned laptops and mobile devices and inadvertently putting their employer at risk of fraud. 

"All it takes is for a hacker to get hold of a username and password and within minutes they will be able to access email accounts and impersonate workers in an effort to commit widespread fraud, so it’s vital companies invest in the latest cyber security systems to ensure fraudsters are locked out of the business at all times."

If you believe you have been contacted by fraudsters online, you can report it to Action Fraud on 0300 123 2040.

Alternatively, you can visit  www.actionfraud.police.uk  to report suspicious activity online.

Action Fraud - how to protect yourself

  1. Be wary of clicking on unsolicited messages on social media, even if they appear to come from a trusted contact.

  2. Do some online research first - check the official supermarket website to see if there are any genuine offers available.

  3. Ensure that you have anti-virus software on your computer

  4. Never give out personal or financial data including usernames, passwords, PINs, ID numbers or memorable phrases.