The Prime Minister will plough millions of pounds into an advert campaign to directly go head-to-head with Nicola Sturgeon’s Scottish National Party’s bid to drag Scotland out of the Union. Boris Johnson will inject £5million of taxpayers’ cash into an advertising blitz around Valentines Day after Ms Sturgeon announced she will be pushing for an independence vote by the end of 2020 after Britain finally left the EU.
Scottish independence: Boris Johnson has declared war against Nicola Sturgeon
The news comes after a recent poll found Scots are deeply divided over the issue of Scottish independence.
On the same day the UK unshackled itself from the Brussels bloc, Ms Sturgeon declared “war” on Mr Johnson, saying the Tory leader could not “lock us in the UK forever” as she redoubled her efforts for an independence vote.
But Downing Street will hit back with an online, cinema and street advertising campaign with the Union at the “front and centre” of its message to directly challenge the SNP’s ‘Scotland is Now’ campaign.
The Prime Minister has so far refused to cave to Ms Sturgeon’s demands for a referendum on Scottish independence, telling her the previous 2014 vote must be respected.
He has pledged to “never give up on our incredible Union” in a direct warning to Ms Sturgeon.
Mr Johnson wrote a letter to Ms Sturgeon last month saying he had “carefully considered” the case she had put forward but told the Scottish leader she and her predecessor Alex Salmond had made a “personal promise” to honour the “once in a generation” 2014 vote.
READ MORE: Nicola Sturgeon humiliated: SNP’s embarrassing Brexit stunt exposed
Scottish independence: Scotland is deeply divided over independence
He said: “The UK government will continue to uphold the democratic decision of the Scottish people and the promise that you made to them. For that reason I cannot agree to any request for a transfer of power that would lead to further independence referendums.
“Another independence referendum would continue the political stagnation that Scotland has seen for the last decade, with Scottish schools, hospitals and jobs again left behind because of a campaign to separate the UK.
“It is time that we all worked to bring the whole of the United Kingdom together and unleash the potential of this great country.”
Nicola Sturgeon's plans to join EU dismantled under major flaw [REVEALED]
How John Major warned ‘one move led to Scottish independence bid’ [INSIGHT]
Scotland on the brink: Sturgeon's push for independence renewed [POLL]
As part of his move to unite the Union, he also pledged to plough £180million into Scotland as part of the NHS funding drive.
But on Brexit Day, First Minister Ms Sturgeon ploughed on with her desperate bid saying: “Boris Johnson’s path lies one way, the opportunity to be a modern, progressive, open, tolerant country at the heart of Europe lies the other.
“That other way can only come with independence.
“We have never been stronger. We are now part of a wider, vibrant Yes movement.
“An independence has never been closer. It is our strength that will make it a reality.
“History tells us that change often comes quickly after many years when the obstacles seemed great. In Scotland I believe we are on the cusp of such a moment.”
Meanwhile, a recent poll by Survation found Scottish voters are split down the middle at 50/50 in support of independence.
And this morning Ms Sturgeon suffered further embarrassment when it emerged the SNP had paid for a ‘Scotland loves Europe’ symbol to be projected on to the European Commission’s headquarters.
The funding was despite Ms Sturgeon suggesting the stunt had been orchestrated by the EU.