Bolton council has caused a stir on social media with its latest coronavirus campaign.

The borough currently has highest infection rate in the country, with 218.4 cases per 100,000 people.

In recent days, the town hall has taken its Covid messaging in a more light-hearted direction with comic-book style graphics, referencing songs from the late 1990s and 2000s.

One of the posters, referencing hit Rihanna Song 'What's My Name', reads: "Say 'ooh na na' to coronavirus."

Another, parodying Artful Dodger and Craig David classic 'Re-Rewind', reads: "Re-Rewind the spread. Go Selecta test today."

On the MyBolton Facebook page, we asked what readers thought of the campaign.

Some love it, some hate it.

Glyn Moss wrote: "I can see what they have tried to do, but unfortunately it hasn't worked, and dare I say it's a bit cringeworthy. If you treat young adults like kids, they'll behave like them."

Rebecca Hayton Brayshaw said: "Just beyond embarrassing. I wonder how much this campaign cost to come up with.... absolutely dire."

Kerrin Royle added: "Wow, how embarrassing?! It's like when you're 13 and too cool for school, but you're at a family party and then your parents get up to dance. In front of everyone. And everyone looks at you. Oh, the shame."

Bolton Council's Rihanna-inspired Covid-19 public information poster
Bolton Council's Rihanna-inspired Covid-19 public information poster

Richard Bates commented: "Tacky and cheap. Making a mockery of it all."

Others applauded Bolton council.

Mark Edwards said: "It's actually good cause its so cringey, people will share this with their mates laughing at the council but hey, guess who got you sharing it and talking about it!"

On Twitter, @owndancefloor wrote: "Genius! If the aim is to make the message memorable, it does the job."

@Callum_Chadwick added: "Outstanding effort by Bolton Council."