Blue Monday - the third Monday of the year is officially the gloomiest date in the calendar.
Based on , the date is exactly when most people feel the most depressed after the highs of the festive season and New Year. With factors like the weather, debt level, time since Christmas, failing our New Year's resolution all playing their part.
But if you're feeling a bit gloomy today there are plenty of retailers offering deals guaranteed to make you feel better - from free food to sale discounts on selected products.
Iceland - Blue Monday meal deal bundle
Frozen food specialist Iceland has launched a special Blue Monday meal deal that features comfort food favourites like Ben & Jerry's ice cream and pizza.
The deal costs £9 and includes a pizza, pack of chicken strips, two sides and a tub of ice cream - saving shoppers £1.79.
Shoppers can pick up the bundle in store or order online at iceland.co.uk .
Free pizza from Domino's Pizza
TopCashback.co.uk is offering a free £15 cashback bonus to all new members who order takeaway from Domino's Pizza to cover the cost of their order
The deal is running until 2 February 2020 so you'll have plenty of time after Blue Monday to reward yourself with a takeaway treat or take advantage of Domino's regular Two for Tuesday offer. Below are the steps you need to follow to redeem the cash to cover the cost.
Sign up to TopCashback.co.uk for free as a new member.
Click on the £15 Domino's Pizza offer which will take you to the Domino's website via a special tracked link.
Place your order as normal, remembering to spend a minimum of £15 to qualify for the deal.
TopCashback will track your order within seven days.
The cashback site will then pay out the £15 bonus to cover the cost of your order within 14 days.
Unfortunately you can only use the deal once per household and any cashback earned will become payable 14 working days after the promotion end date.
Glossybox - 40% off beauty box
Beauty fans wanting a pick me up can save 40% off Glossybox beauty boxes over Blue Monday using the BLUE40 discount code.
The offer is available for any new subscribers purchasing their first box. The beauty subscription service is also offer 15% off Glossybox gift vouchers if you want to treat a loved one using code BRIGHT15.
Both offers are valid until 26 January.
McDonald's Big Mac for 99p
McDonald's announced it was rolling out deals throughout January for its customers, and so far the fast food giant has given away free McMuffins, cheese melts and more.
But today for Blue Monday hungry Brits across the UK can claim a Big Mac for 99p, slashed from £3.09, using the McDonald's app. Don't worry veggies won't be left out in the cold - the Vegetable Deluxe is also 99p, which normally priced at £2.99.
Superdrug Blue Monday sale
High street beauty and health retailer Superdrug has launched a special one-day sale for Blue Monday.
Shoppers can pick up savings on selected fragrance in stores and online www.superdrug.com , with money off top brands like Gucci, Paco Rabanne and Calvin Klein.
There's also more savings on selected make up items from Maybelline, L'oreal and Revlon and discounts on skincare too.
Greggs - free savoury bake
Vodafone VeryMe users can claim a free savoury bake from Greggs today. The freebie includes favourites like the Greggs sausage roll but can only be used on takeaway orders.
To claim users will have to download the VeryMe app and look for the free Greggs deal and then the valid voucher code must be shown live on the app at point of purchase in store.
Free cookies at Subway
Subway announced it is giving away free cookies to all customers with a Subcard .
The on-off promotion is available nationwide, however it is worth noting that some franchises are not taking part so check before heading in store.
To get a free cookie shoppers need to be a registered and activated Subcard user before January 13 to qualify. The offer is only available to those who have had an account since before January 13th, 2020.
Those who are lucky enough to be able to redeeem the offer can scan their registered Subcard or Subcard App at Subway tills nationwide to claim the tasty cookie, paying absolutely nothing.
KFC - free gravy
Pick up a free tub of gravy from your nearest KFC branch today just by asking for "the Blue Monday gravy offer."
It is available all day and gets customers a regular-sized gravy tub (112g) to enjoy with their fried chicken meal. Speaking about the deal, a KFC rep said: "Whether you’re looking to smother, drizzle or drench, we guarantee this’ll put the shake back into your tail feathers.
"Head to your nearest KFC restaurant and ask for the Blue Monday gravy offer and that’s it. No other purchase required."
Yo Sushi - third off selected dishes
Get through today with a slap up meal at Yo! and save a third off selected dishes that includes Beef Tataki, Popcorn Shrimp and Tofu Katsu Curry.
The special promotion is running in branches across the UK and is running until 31 January. Diners will get discounts on all coloured plates (except yellow) and a selection of special hot dishes.