Great Britain

Audoo is trying to ensure musicians get paid properly when their music is played


he idea for Audoo was born four years ago, in Selfridges on Oxford Street. Ryan Edwards was in there with his wife when he heard one of his band’s songs, “Domino Effect”, playing over the tannoy. “How much are you going to get paid for that?” asked his wife, very reasonably. “I don’t know,” he said. “But don’t buy that very expensive handbag.” He came up with Audoo to ensure that all musicians get paid properly whenever and wherever their music is played.

Edwards’s father was a would-be saxophonist from Stourbridge, and is a lifelong Motown fan, who even now hosts a Motown hour on Black Country Radio. “My dad has thousands of records,” Ryan recalls. “The house actually smelled of vinyl.” He had two passions growing up: music and Wolverhampton Wanderers. But football took a back seat as soon as he discovered the drums and the guitar.

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