Asda customers can get cut price clothes and help the environment thanks to a new service.

The supermarket's latest project allows shoppers to get a 10% code off George items.

All you have to do is pack up your old and unwanted clothes and take them to a participating store, Manchester Evening News reported.

Clothes can also be dropped through Asda's ‘Toyou’ click and collect service, so long as a QR code from the 'Take Back' website is attached.

The scheme, which has been launched in partnership with Yellow Octopus Group, is part of the retailer’s ‘George for Good’s' eco-commitments.

Its aim is to drive down textile waste, reducing thousands of tonnes of clothing from going to landfill each year, as well as raising funds for Asda’s Tickled Pink campaign, which supports Breast Cancer Now and Coppafeel.

Asda teamed up with the Yellow Octopus Group for the scheme

The recycling scheme launched on Friday 26 February in selected stores.

Mel Wilson, sustainable, sourcing and quality at Asda, said: "It’s really important for our customers and colleagues that we tackle the issue of not just sourcing our clothes more sustainably, but that we encourage everyone in the UK to think about the issues of waste and how to make fashion and textiles more circular so that we really can reduce the number of garments that go into landfill.

"We know that through this pandemic there has been a huge demand for garment recycling with many customers clearing out their wardrobes, so it’s been a big priority for us to make sure that we can not only help to facilitate recycling textiles in a simple and easy way, but that we are also able to give these items a second lease of life and help to drive much needed funding for our charity partners."

ASDA customers can now get cheaper George clothes
ASDA customers can now get cheaper George clothes

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Jack Ostrowski, CEO of Yellow Octopus Group said: "We are thrilled to assist Asda in its effort to drive down textile waste and divert fashion goods from going to landfill.

"It is important for the whole fashion industry to transition from linear to circular business model and George is leading the way to achieve this ambitious goal."

Asda also has 400 clothes banks in its carparks, which supports the Salvation Army.