A woman has vowed to shop local and stop using Amazon, after an incident involving a "sexist" advert on the online marketplace.

Eve Gilmour, a bus driver, was planning a camping trip with friends when one forwarded her a listing on Amazon for a pop-up tent.

The advert, which featured an image of three women struggling to put up a tent, states that there's "no need to build, just throw in the air, then tent will stand up" and is followed by the claim that "women can easily get it done".

The 38-year-old was "appalled" by the ad and immediately posted a question on the listing asking: "Can you see your blatant sexism in your ad?"

This was then met with a reply from an unknown commenter telling her to "get a life".

The advert for the pop-up tent
The advert says 'women can easily get it done'

Eve, from Edinburgh, Scotland, said: "It's just appalling, quite frankly. It's blatant sexism.

"It's a 1950s 'women should stay in the home' attitude.

"The sellers need to realise what they are doing and how that is completely inappropriate for this day and age.

"This company has gone to the bottom of my list now. I'll make sure I'm not buying from them, I'll probably try and shop local to be honest. They need to realise that that's not on."

A question Eve asked on Amazon, where she was told to 'get a life'
She was told to 'get a life'

Aside from her own question, a second customer also mockingly asked: "Can men easily get it done? Also, what year is it?"

Eve has since shared screenshots of the ad online and her post has sparked outrage.

She added: "The reply is unbelievable. It's a complete disregard for the sexist advertising they're using.

"They're alienating their target market.

"The response online from all women [they] are completely angry and can't believe this is happening in this day and age. It's very dated.

EVE GILMOUR, 38, FROM EDINBURGH, SCOTLAND
Eve has vowed to shop locally from now on

"I submitted a review but that gets processed and reviewed before it gets posted. It was a blanket 'this isn't appropriate' thing.

"I tweeted Amazon, put it on their Facebook page, but I've not had a response. I tagged them in a tweet and said 'are you going to do anything about this blatant sexism?'

"I don't know if the seller is somebody who's clearly got no background information on the fight and struggle that women are still going through to be seen as equal.

"I think Amazon should definitely have a team that takes a look at the advertising of the products before they're listed.

"For a big company like Amazon, that's very poor that it's got past them."

After being contacted, Amazon confirmed they had removed the image from the product advertisement and taken appropriate action against the seller.

An Amazon spokesperson said: "All sellers must follow our selling guidelines and those who don't will be subject to action including potential removal of their account.

"The content in question has been removed."

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