Moxy, Maine's homemade soft drink

Coca-Cola, Pepsi, 7-Up, and more, but in Maine, the soft drink they celebrate is Moxy . It was the drink that actually outsold Coca-Cola in the 1920s, and Moxie fan Meryl Lewis gave us a new word that means "picking power and strength." "Few people know that the word came from a drink."

Lewis enjoys spreading the word about his favorite drink Dr. Augustine Thompson founded Moxy in 1885 in Lowell, Massachusetts Started selling nerve foods.

Correspondent Nancy Giles said, “Treatment What are the claims that can be made?”

"It can cure nervous breakdowns, loss of masculinity, stupidity," Lewis said. I want to say!”

Jim Baumer, who wrote a book on Moxie, said, “Moxie was the Viagra of its time.”

The heyday of this drink was in his early 1900s. "Every major city in America had big billboards about Moxie, with his Moxie logo on the side of the building and these ads," Baumer said. "There was Moxie in magazines. Wherever there was some kind of marketing presence, Moxie jumped in and was part of it."

Moxie songs, celebrity endorsements, Moxie games, Moxie candy. It was an unprecedented marketing blitz at the time.

1921's "Moxie (One Step)" (music by Norman Lee, lyrics by Dennis J. Shay) performed by Arthur Fields:

and something called the Moxy Horsemobile - a car chassis with horses on it that ran across the country.

And a Moxie boy with Rudolph Valentino eyes. "Yeah, pointing man, he's got dark eyes and he's pointing at you and saying, 'If you don't drink my Moxie, I'll kill you!'" Lewis laughed.

And if the Moxie boy seems well known, according to Moxie lore, he was featured in the iconic World War I recruitment poster featuring Uncle Sam.

Every summer (with a two-year holiday due to COVID), people from all over the world gather in Lisbon Falls, Maine to celebrate Moxie with a parade; entries such as Moxie Barbecue Baked Beans including bake-offs (“We need as much Moxie as possible,” said the chef). Moxie memorabilia. And moxie ice cream.

In 2000, when "Sunday Morning" visited the Lisbon Falls for the last time, Frank Anisetti (who helped found the Moxy Festival) proclaimed: . Simple like that! "

By now you must be wondering what tastes like in Moxie . As one man said, "It's like root beer, Coca-Cola, and coffee, mixed together and delicious hot or cold."

Aaron Sheridan suggested, "It tastes like robust root beer."

Brittany wearing a 'Ms. Moxie' sash said her panes: syrup. "

So this soft drink has inspired words. According to Moxie enthusiasts, it may just be what is needed right now. As Merrill Lewis put it, , "This country needs a lot of Moxies!" 117} drinkmoxie.com