It gave him shelter.
The creator of The Rolling Stones' iconic tongue and lips logo used the proceeds from the sale of the copyright to buy the house, he told The Post.
"This was enough to buy me an apartment in London," said his graphic designer John Pasche. "So from that point of view, it couldn't be ignored."
He sold his logo copyright in 1982 for nearly $28,000. That is, he no longer receives royalties. This is due to strict British laws that favor the organization to which the emblem belongs rather than the artist.
His 77-year-old logo, called Hot Lips, is considered the most famous logo in music history, but the artist behind it is very strict about it.
"Well, I don't say much to [people]...why do I have to? He said
But the documentary series premieres this Sunday on EPIX. Now that he's featured in "My Life as a Rolling Stone," more fans will know his name.
"I think a lot of people have noticed, especially after this movie," he added.
In 1970, the then 25-year-old Briton had a master's degree in design from the Royal College of Art in London . He did not know at the time that the group had not paid taxes for years and had no money in the bank. /SIPA/ Sipa America
All that background. They got into a lot of trouble with taxes with their old manager...he sold so much of their music that a lot of the '60s stuff isn't really theirs anymore," he said.
Pasche, who still works from his home in the English countryside, began working with the Stones by designing posters for their 1970 European tour.
A few months later, Mick Jagger commissioned him to create a logo. The famous frontman gave him a picture of a Hindi goddess with a pointed tongue as a reference.
Given the way their images were.
He's used to dispelling the myth that the image he portrayed was the lush lips of the lead singer.
"He's got a very nice mouth. It's kind of iconic in itself," he quipped. "I understand why people make that connection."
UK rocker followers also get very personal gratification from the logo,
" Years ago, a Rolling Stones fan sent me an email saying it had a logo on his girlfriend's buttocks." It was a picture with a tattoo," he said. He said. "I was a little embarrassed."