TikTok is preparing to prevent content creators from posting paid political messages on its short-form video app. It works to make Due to the November midterm elections, the company said Wednesday,
critics and legislators were targeting TikTok and rivals such as Meta Platforms and Twitter . Social media companies accuse them of doing little to stop political misinformation and divisive contentfrom spreading on their apps.
TikTok has banned paid political advertising since 2019, but campaign strategists pay influencers to promote political issues. Avoid the ban by paying.
The company held briefings with creators and talent agencies to confirm that posting paid political content is against TikTok's policies. The reminder is trying to close the loophole, said Eric Han. TikTok's US Safety Officer during a briefing with reporters.
He said that internal teams, including one working on trust and safety, monitor media coverage for signs that creators are being paid to post political content and seek out violations. and external partners, he added. post.
"We thought of this as a challenge for 2020," Han said. ``We will remove it from the platform as soon as we find out.''
Meta, which owns Facebook and Instagram, said Tuesday it would limit the placement of new ads by political advertisers a week before his election. . This is a measure he also took in 2020.
Twitter said last week: Resurrecting previous strategies for the midterm elections, such as putting labels before misleading tweets and inserting credible information into timelines to expose false claims before they spread online. I was planning. Citizenship and voting rights experts said the plan was insufficient to prepare for the election.
