Cracker Barrel's Facebook page isn't usually very controversial, but this week the company launched a plant-based sausage patty at a restaurant. Added to the chain menu.
Suddenly, the page was inundated with customers, calling the decision "a piece of crap" and "garbage" and some vowing never to return. By Thursday morning, his Facebook post had received over 7,000 comments. This is in comparison to the usual 100 or so replies to a typical Cracker Barrel post.
"Are you kidding? Who do you think your customer base is?" wrote one. "I still order the double meat breakfast, but it's not on the menu anymore."
, it's broken!" was added.
Indeed, restaurants, including major fast food outlets such as McDonald's and Burger King, have been adding or testing plant-based options with little fuss for years. seems to have stepped into the domestic culture wars by offending some customers who see the chain as a bastion of old-fashioned values, including serving real meat at every meal.
Lebanon, Tennessee-based Cracker Barrel has 660 company-operated restaurants in 45 states and is known for its menu of Southern and country staples such as chicken, dumplings and country-fried steak. .
Everyone has a regular one on Cracker Barrel's Facebook page pic.twitter.com/ohSg5UOZNm– Opera Phantom of the Seat (@whyangelinawhy) Aug 02, 2022
Cracker Barrel is no stranger to controversy, but the issue is more about plant-based foods. I am dealing with a serious issue.Allegations of racism and Discrimination against gay workers .
Regarding the Impossible Sausage backlash, Cracker Burrell responded to CBS MoneyWatch via email, saying, "We appreciate that our fans love our all-day breakfast menu." The company said, "Whether people want to stick to traditional favorites like bacon and sausage, or are hungry for new, nutritious, plant-based options like Impossible Sausage, we have options to satisfy every palate.
The emphasis on more options is consistent with Impossible Sausage's comments on the company's Facebook page, with many commenters points out that Cracker Barrel still has meat on its menu and customers don't have to order vegetables. Putty if they don't want to. Others with dietary restrictions applauded the addition of plant-based menu items.
"For everyone saying this is ridiculous. Pretty good for those of us who have kidney problems that don't go away," wrote one commenter.
Others were content to make fun of their outrage over vegetarian options.
I also hate the idea of having options on the menu that I don't want! Restaurants should limit options to my specs! Better than myself!" wrote one Facebook user.
The real test is whether a customer will order Impossible Sausage his patty at Cracker Barrel instead of social her media backlash. For example, McDonald's has finished testing plant-based burgers. Some analysts cite low demand for the product.According to Restaurant Dive.
Thank you for reading CBS NEWS.
Create a free account or log in to
for more features.