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CNN Ratings Plunge, Profits Weak: Report

The New York Times published a report on Tuesday, highlightingCNNrecent issues doing.

"Amid a sharp decline in television viewership, the network's profits are falling below $1 billion for the first time in years, according to people familiar with the network's operations." reported the New York Times.

The Times noted that CNN's new chairman,He Chris Licht, told employees not to care about ratings at the start of his term. .

“Now, three months into Licht's tenure, the network has expanded its business at a time when moonshot streaming services are ending and the traditional TV business is in structural decline. I realized that I was facing big problems on how to continue," the report said. 

S&P Global Market Intelligence forecast predicts CNN's profits will fall below his $1 billion. The last time the network's profits dipped below $1 billion, he said, was in 2016.

The Times also reported that Licht's longtime friend and CNN newcomer, Chris, had recommended that Merlin "expand the CNN brand in China." Earnings.

CNN viewership has dropped significantly since former President Donald Trump resigned.

"Cable's overall news ratings have fallen from their Trump-era highs, but the drop on CNN is particularly pronounced," reported The Times.

A Wells Fargo analyst told The Times that CNN's declining ratings were of particular concern to the network. “When [traditional TV] advertisers make spending decisions, they are primarily interested in total viewership.”

According to a recent Gallup poll, Trust is record low. Only 11% of respondents were "very or very" confident in their industry. Conservative critics have long accused the mainstream media of being liberal biased. They point to a recent story that the mainstream media has pushed like a debunked Steele dossier, pointing to his 2020 summer riots sparked by Black Lives Matter protests. He described it as "mostly peaceful".

Brian Flood contributed to this report.