United Kingdom

Trendy Melbourne councils ban phrases 'silly old bugger' and 'old fogey' in ageism campaign

A number of Melbourne councils have joined forces to combat ageism by banning phrases including 'silly old bugger' and 'old fogey'.

The Victorian government has partnered with the Inner East Primary Care Partnership to attempt to tackle prejudice against the elderly with seven trendy eastern suburbs councils choosing to be involved.

Boroondara, Knox, Manningham, Maroondah, Monash, Whitehorse and Yarra have all stepped up their attempts to stamp out phrases like 'wrinkly' or 'senior's moment'.

A number of Melbourne councils have joined forces to combat ageism by banning phrases including 'silly old bugger' and 'old fogey'

The Victorian government has partnered with the Inner East Primary Care Partnership to attempt to tackle prejudice against the elderly with seven trendy councils involved

The campaign, called EveryAGE Counts, is narrated by Australian actor Bryan Brown, famous for his appearances in Cocktail, Two Hands and Along Came Polly. 

'Birthday cards with belittling ageist jokes will disappear, derogatory terms for old people will be as unacceptable as derogatory terms for race and gender,' he said in the campaign's video.

'We will realise only some old people live in nursing homes, only some are hard of hearing and only some have dementia.'

Brown says ageing should be 'celebrated as an achievement' and that older people's voices should be heard. 

The council websites even have a quiz to test if you are ageist, asking 10 questions and giving the audience three possible responses.

'If you hear a friend describe his neighbour as an "Old Dear", what would you think?' one question asks.

The council websites even have a quiz to test if you are agiest, asking 10 questions and giving the audience three responses

The campaign, called EveryAGE Counts, is narrated by Australian actor Bryan Brown, famous for his appearances in Cocktail, Two Hands and Along Came Polly

Another reads: 'An older driver has a minor car accident, what are you likely to think?'

One of the responses to the questions is: 'He probably had a senior's moment on his way to lawn bowls'.

Another question claims products for anti-ageing are a form of ageism. 

If you don't answer all the prompts correctly you will be classified 'Ageism Affected', saying a 'lifetime of exposure to negative stereotypes' means most Australians are 'ageism affected'. 

The Melbourne councils are asking people to sign an online pledge to tackle prejudice against old people.  

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