VisitBritain has announced that tourism businesses in the UK registered to the ‘We’re Good To Go’ scheme, which assured visitors of a safe visit last year, will now be automatically awarded an international ‘Safe Travels’ stamp from the World Travel and Tourism Council (WTTC).
The stamp means destinations meet international health and hygiene protocols and will aid the recovery of UK tourism, especially following any future reopening of borders to foreign visitors.
“The globally recognised stamp enables both business and leisure travellers to distinguish destinations around the world which have adopted health and hygiene global standardised protocols – so they can experience ‘Safe Travels’, and VisitBritain’s adoption will help to restore consumer confidence,” said Gloria Guevara, president and CEO of the WTTC.
More than 44,000 businesses across the UK are registered with the ‘We’re Good To Go’ scheme.
“We are delighted that businesses certified to We’re Good To Go can also automatically register for the WTTC’s global Safe Travels stamp, recognising the standard of protocols and processes we have in place in the UK. This is also testament to the hard work and commitment of tens of thousands of businesses right across the country who have adapted and innovated to safely meet new ways of working and are already ‘good to go’,” said Sally Balcombe, CEO of VisitBritain.
“This international stamp sitting alongside our We’re Good To Go mark also serves to reinforce that ‘ring of confidence’ for visitors that UK tourism businesses, attractions and destinations have clear processes in place to welcome them back safely as travel restrictions can be lifted.”
