A 'tradwife' who believes in domestic submission has told how she 'pretended' to be more feminist than she was before she met her husband.
The belief behind the movement is that wives should not work, and rather spend their days cooking, cleaning, wearing modest and feminine dress, and practice traditional etiquette, being submissive to their husbands and 'always put them first'.
Many appear to associate the trend with nostalgic memories of a warm kitchen during their childhood, seeking comfort in its old-fashioned connotations.
Housewife Alena Kate Pettit, 34,from Gloucestershire, who has started up a 'femininity finishing school' vlog called 'The Darling Academy', appeared on This Morning today where she opened up about her traditional beliefs.
She argued that women are reverting back to the '50s because there are no 'good role models' for housewives today, and feels the current style of dressing - influenced by Love Island and the Kardashians - is 'unladylike'.
She also insisted that, despite her traditional views, she is a feminist, because to her it means having the choice to live life exactly how you want.
Housewife Alena Kate Pettit, 34,from Gloucestershire, (pictured) believes in domestic submission and has told how she 'pretended' to be more feminist than she was before she met her husband
A 'tradwife' who believes in domestic submission has told how she 'pretended' to be more feminist than she was before she met her husband on This Morning today
Host Holly Willoughby, 38, quizzed her about 'putting on a false impression as a faux feminist' when she met her husband as a working woman.
She said: 'I wouldn't say a faux feminist, I am a feminist because I believe feminism is about choice but there are so many. '
However Holly persisted: 'But if he held the door open for you, then you would pretend you didn't enjoy that'.
She went on: 'Well no because I liked that, I think I would pretend to the outside world.'
Alena has told how she grew up in the age of Spice Girls and Sex and the City, but the feisty all female groups promoting 'girl power' did nothing to inspire her.
She argued that women are reverting back to the '50s because there are no 'good role models' for housewives today
British housewife Alena Kate Pettit, who has started up a 'femininity finishing school' vlog called ' The Darling Academy ', where she teaches 'always putting husbands first'
Alena enjoyed shows from the 1950s and 1960s, and remembered how her single mother worked full-time, with the house becoming a 'huge burden', which became the turning point for her when she realised she 'didn't want the same life'
Instead, she looked up to British housewives of the 1950s as her heroes, connecting with the likes of Doris Day and dreaming of growing up to be a wife and mother.
She said: 'I told teachers that I wanted to grow up to be a mum and a wife, and they pushed me to do something 'more' - the outside world made me feel ashamed of my dreams, so I squashed them.
'Everyone in my class was obsessed with Spice Girls and Sex and the City and I was being pressured to find a job, explore sex, be out in the working world but I wanted to be a housewife.
After heading to London to work as a marketing manager in the beauty industry, Alena met her husband through work in 2008, and says her life was completely turned around when she could finally quit full-time employment.
'I tried the whole career thing, I was going to London every day, said Alena.
'I reached a management position in marketing in the beauty industry and I was absolutely miserable.
'The beauty industry in particular can be quite a cruel industry to work in, and I found office environments to be toxic and unpleasant.
'I was constantly tired and it was making me argue with my partner - we'd fight over who had to go to the shop, whose turn it was to cook or do the dishes.
She also insisted that, despite her traditional views, she is a feminist, because to her it means having the choice to live life exactly how you want
After heading to London to work as a marketing manager in the beauty industry, Alena met her high-flying husband through work in 2008
'I eventually quit my job because I was so unhappy, and whilst searching for another one, my partner was financially supporting me and I was looking after the home.
The tradwife went on explain that another reason for reverting back to the 50s is because there are no longer 'role models' for housewives, and as she prefers a 'ladylike way of dressing' to 'getting it all out'.
She said: 'There's no really positive role models out there for us anymore, which is why a lot of us defer to the 1950s.'
'I connected with Doris Day and her expression of femininity with her lovely dresses, and shows like B*witched which were traditional but a bit cheeky', Alena has told.
'Because that was the last time the housewives were celebrate on the global scene.
'The fashion, nowadays it's Kardashian and Love Island and getting it all out and it's a very feminine and ladylike way of dressing.
She says her life was completely turned around when she could finally quit full-time employment and finally fulfill her true calling
'So I just think it's not to do with the ideals of the 50s, because so much of that was wrong, it's just cherry picking certain things.'
Viewers of the show were conflicted over the idea, however many argued that if Alena and her family were happy then it wasn't down to anyone else to judge them.
One wrote: 'I've never seen the hashtag #TradWives but if that's what makes women happy and it works for their marriage then leave them alone.'
A second argued: 'If she wants to be a 'trad wife' then who are we to criticise? She's not harming anyone, she's obviously happy.'
'I completely agree with Tradwifes!Feminists have decided the rules when it comes to how women want to live their lives!
'If you want to be a housewife there is nothing wrong with that!Not everyone has big career aspirations and that is fine!Why can't we be traditional?', wrote another.
Viewers were conflicted about the idea, with some seeing no harm in doing it if it makes the family 'happy'. However others weren't as keen on the idea, branding her ideals 'absurd' and 'dragging women back to the 50s'
However others weren't as keen on the idea, branding her ideals 'absurd' and 'dragging women back to the 50s'.
One joked: 'She seems like a barrel of laughs.'
'A tradwife is a woman who submits to her husband and dies what he says. Basically, she's a 1950s housewife.', said another.
A third fumed:'This woman on #thismorning is literally trying to drag everyone back to the 1950's.'
One more added: 'No. Women have rights and are treated like humans and not property. This is absurd. Shut up. '