Former TOWIE star Mick Norcross has died aged 57.
The businessman, who rose to fame as the owner of Sugar Hut nightclub on the ITV series, was pronounced dead by emergency services on Thursday evening.
Mick's haunting last tweet, posted on Thursday morning at 7.17am, read: 'At the end remind yourself that you did the best you could. And that is good enough.'
RIP: Former TOWIE star Mick Norcross has died aged 57 (pictured in 2012)
A Essex Police spokesman told MailOnline: 'We were called to an address in Bulphan shortly before 3.15pm on Thursday 21 January.
'Sadly, a man inside was pronounced dead.
'His death is not being treated as suspicious and a file will be prepared for the coroner.'
Nightclub owner: The businessman rose to fame as the owner of Sugar Hut nightclub on the ITV series The Only Way Is Essex (pictured in 2012)
Tragic: Mick haunting last tweet, posted on Thursday morning at 7.17am, read: 'At the end remind yourself that you did the best you could. And that is good enough.'
Tributes from the property developer's TOWIE co-stars and celebrity friends were soon posted on Mick's heartbreaking final tweet.
Mario Falcone, who starred on the show between 2011 to 2018 posted a broken heart emoji, as did Elliott Wright, who appeared on TOWIE between 2010 and 2017.
Jamie Reed, who had a brief stint on the reality series, chimed: 'Very sad. RIP', while Ex On The Beach star Jess Impiazzi typed: 'Please don't ever feel like no one is there or wants to listen, you matter! You're loved! And the world is better with you in it. There is always light at the end of the tunnel! I promise.'
Father and son: Mick made his TOWIE debut in 2011 during the show's second season. His son Kirk was part of the original cast when the show began a year prior (pictured in 2011)
Mick is survived by his sons Kirk, 32, Mason, Daniel and daughter Hollie. He also has three grandchildren.
Mick made his TOWIE debut in 2011 during the show's second season. His son Kirk was part of the original cast when the show began a year prior.
The businessman was introduced as Sugar Hut's owner, a nightclub in Brentwood which was a popular filming location for the show.
During his time on the show, Mick caught the attention of Gemma Collins, 39, who soon developed a crush on the businessman.
One of his most notable storylines during his time on the show was when, at a pool party for the second series finale, Gemma was convinced Mick was bringing a bottle of champagne over to her, but instead snubbed her and presented it to Lauren Goodger's sister Nicola.
Mick previously said he regretted reducing the boutique owner to tears in an interview with The Sun that year.
He said: 'I had no idea that Gemma was so upset. I think someone may have told her I was going to come over to her rather than Nicola.
'But I never meant to hurt her. I hate the thought of upsetting anyone.'
Mick went on to have a brief romance with Maria Fowler, who also starred on the show and was 13 years his junior.
The businessman ended the relationship shortly after it was claimed Maria used to work as a £600 per hour escort- something which the reality star has denied.
Mick quit The Only Way Is Essex in 2013, after being left furious the nightclub was being used a battleground on the show.
Sugar Hut became known for its high-publicised feuds on the show with huge rows between central characters such as Mark Wright and Lauren Goodger, as well as former on-off couple Chloe Sims and Mark's cousin Elliott.
He told The Sun at the time of his departure: 'My club is an upmarket venue where people come to drink champagne and feel spoiled.
'All these rows they keep filming don't show the club in a good light and I'm worried it's putting people off coming, which is the last thing I want.'
Mick said the time on the show was 'very demanding' and 'what it did to me as a person was quite a strange thing' as he struggled from being 'somebody nobody really knows' to 'a household name so to speak'.
He said during an interview with Echo News about why he joined TOWIE in 2018 that 'it was a decision I took just to try to manoeuvre the business - the Sugar Hut - in the right way, I needed it to be portrayed in the right light and being part of the show that was the only way I could do that.
Mick added: 'I didn’t want them to just come and ride roughshod over the business and portray it how they wanted, people having fights in the club and what have you.
'That would never be right and even the relationship with my son, I needed that to come across right. But it got to the stage where it really wasn’t where I needed to be in life.'