United Kingdom

TikTok introduces measures to support black creators

TikTok is vowing to change the way its algorithm recommends content after being criticized for suppressing black creators that use its platform.  

'First, to our Black community: We want you to know that we hear you and we care about your experiences on TikTok,' the company said in a statement. 

'We acknowledge and apologize to our Black creators and community who have felt unsafe, unsupported, or suppressed.'  

TikTok says it will attempt to address criticisms that it has been suppressing black creators on its platform (stock)

According to the social media giant, it will take several steps to address recent criticisms.

It will create a 'creator diversity council' which will apparently attempt to promote creators of color, and also revamp technology behind its appeals and moderation process.

TikTok also said that it will donate $1 million toward 'fighting the racial injustice and inequality that we are witnessing in this country' but didn't specify where the money would be donated. 

The moves come as a response to criticisms throughout the past month that TikTok had been silencing black creators on its platform who were speaking out against police brutality.  

Among the instances prompting criticism was what the platform called a 'technical glitch' that resulted in posts with the hashtags Black Lives Matter and George Floyd - a black man in Minneapolis who died after a forceful arrest by officer Derek Chauvin - getting zero views.

The issue resulted in a movement on TikTok to help prop up videos made by black people by liking and following accounts and videos as well as unfollowing non-supportive creators. 

The social media upstart also found itself at the center of criticism after it admitted to intentionally restricting the promotion of content of creators that it thought were susceptible to bullying.  

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