United Kingdom

The Dutch ditch Holland

The Dutch government has decided to rebrand the nation by referring to itself solely as The Netherlands, rather than Holland.  

The initiative will see the Netherlands update its brand name 'Holland' - which is illustrated with an orange tulip - for the 2020 Eurovision Song Contest, which will take place in Rotterdam next May.

The change, which has been supported by the Dutch tourist board, will also alter the nation's image during next year's Olympic Games in Tokyo, the Guardian reported.

This will also apply to the country's football team, which has been nicknamed Holland in the past.

The Dutch government has decided to rebrand the nation by referring to itself solely as The Netherlands, rather than Holland (stock image)

Dutch officials believe the change will help 'modernise' the country's image and present The Netherlands as an 'open, inventive and inclusive country'. 

This would, ministers hope, help present a more positive image and steer focus away from areas like the red-light district of Amsterdam.

The Ministry of Foreign Affairs added that the country wants to 'present to the rest of the world in a substantive and unambiguous manner'.

Holland, which includes Amsterdam and Rotterdam, is only composed of two of The Netherlands' 12 provinces - Noord-Holland and Zuid-Holland.

The term, however, is often used when referring to the entire country in northwestern Europe.

Holland, which includes Amsterdam and Rotterdam, is only composed of two of The Netherlands' 12 provinces - Noord-Holland and Zuid-Holland

The initiative will see the Netherlands update its brand name 'Holland' - which is illustrated with an orange tulip - for the 2020 Eurovision Song Contest in Rotterdam (pictured)

A spokeswoman for the ministry of foreign affairs said: 'We want to present the Netherlands as an open, inventive and inclusive country. We've modernised our approach.

'What is special is that agreement has now been reached with relevant parties from both the government, Netherlands Board of Tourism and Conventions and private organisations including top sectors and the Confederation of Netherlands Industry and Employers about the image of the Netherlands that we want to present to the rest of the world in a substantive and unambiguous manner'.  

WHAT IS THE DIFFERENCE BETWEEN HOLLAND AND THE NETHERLANDS 

Holland is composed of two of The Netherlands' 12 provinces - Noord-Holland and Zuid-Holland.

This includes Dutch capital Amsterdam and Rotterdam.

From the 10th to the 16th century, Holland was a unified political region within the Holy Roman Empire, ruled by the Counts of Holland. 

But between 1588 and 1795, the maritime and economic power was absorbed into what was then known as the Republic of Seven United Netherlands. 

It has since remained part of the nation, which became the Kingdom of the Netherlands under Napoleon. 

Source: The Netherlands Bureau for Tourism and Congresses 

The Dutch tourist board - whose website address is www.holland.com - explained online: 'The official name of the country is the Kingdom of the Netherlands.

'Holland actually only means the two provinces of Noord-Holland and Zuid-Holland. However, the name Holland is often used when all of the Netherlands is meant.'

From the 10th to the 16th century, Holland was a unified political region within the Holy Roman Empire, ruled by the Counts of Holland. 

But between 1588 and 1795, the maritime and economic power was absorbed into what was then known as the Republic of Seven United Netherlands. 

The republic was conquered by the French in 1795 and became the Batavian Republic, before being made a kingdom under Napoleon in the early 19th century.

The two provinces known as Holland remained critical to the economy, however, which is believed to be why the republic is often referred to by this name alone. 

Football news:

This is the best Milan in years: superkambekom with Juve (3 goals in 5 minutes!) saved the intrigue in Serie A
Zlatan Ibrahimovic: I am the President, player and coach! If I had been in Milan since the start of the season, we would have taken the scudetto
Sarri on the defeat by Milan: we played first-class football for 60 minutes. Then-turbidity
Pioli on the victory over Juve: Milan became a team. We can play even better
Pioli beat Juventus for the first time as a coach
Vardy has scored 10 goals for Arsenal in Premier League matches. Only Rooney has more
Ronaldo scores or gives an assist in 17 consecutive Serie A matches, where he scored 25 (21+4) points