United Kingdom

That's snowbiz, Jenna! Victoria star Coleman films Boots advert

Jenna Coleman has got her Boots sorted for Christmas, but her socks are proving rather trickier

Jenna Coleman has got her Boots sorted for Christmas, but her socks are proving rather trickier.

The actress will be the face of the High Street chemist this festive season, The Mail on Sunday can reveal, but when she shot their TV advert last week, she had to grapple with some troublesome hosiery.

Despite the wardrobe malfunction, her maroon knee-length socks paired perfectly with her bright red fur-collared coat – a striking ensemble that stood out against the blizzard of fake snow.

For the commercial, the 35-year-old Victoria star had to kneel down to gently press a carrot nose and black button eyes to a snowman.

Boots hope that Jenna – recently seen as Marie-Andrée Leclerc in the BBC’s true-crime drama The Serpent – will give them the edge in the crucial Christmas retail battle.

The chain has also recruited award-winning director Tom Hooper to call the shots in their ‘Which Christmas’ campaign, which was filmed in Hackney, East London, on Tuesday. 

The 48-year-old won the best director Oscar for The King’s Speech in 2011 but his film version of Cats two years ago was panned by critics.

Sources say Boots has given a ‘big money budget’ to Hooper as it vies to take on Marks & Spencer and John Lewis in the annual battle of the adverts.

The MoS revealed last month that M&S has signed up American model and MeToo activist Madisyn Ritland to front its campaign, to be directed by Autumn de Wilde, who was behind the recent film adaptation of Jane Austen’s Emma.

Jenna will next year star in a TV series called The War Rooms in which she plays Joan Bright, the woman who ran Winston Churchill’s secret Whitehall bunker.

For the commercial, the 35-year-old Victoria star had to kneel down to gently press a carrot nose and black button eyes to a snowman

The actress will be the face of the High Street chemist this festive season, The Mail on Sunday can reveal, but when she shot their TV advert last week, she had to grapple with some troublesome hosiery

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